There's this thing we do as entrepreneurs where we just... keep adding.
New strategies. New platforms. New "must-have!" tools. New ways we "should" be showing up.
And we rarely stop to ask: What can I actually put DOWN?
I've been thinking about this a lot lately because I caught myself the other day still mentally budgeting time for a marketing strategy I haven't used in 18+ months (*cough* Facebook *cough*). Like my brain was still holding a spot for it.
We do this constantly:
- Keep paying for software we opened once in 2023
- Hold onto content strategies that made us miserable
- Carry guilt about not doing the thing everyone says we "should" be doing
- Maintain offers we've outgrown but feel obligated to keep
- Stay in memberships we never use
And here's the sneaky part: all of this takes up actual energy, even when we're not actively doing the thing.
And do you know what's wild? The moment you actually decide to STOP doing something. 🤯
Suddenly there's space. Suddenly you can think more clearly about the things that actually matter.
So here's your friendly reminder:
- You don't have to keep doing the thing just because you started it.
- You don't have to finish the program you paid for if it's not serving you.
- You don't have to post on every platform because some course from 2019 said you needed to be "everywhere."
- You don't have to keep the offer that worked two years ago if it doesn't fit your life now.
👉 You can just... stop. And it's not quitting. It's editing.
The Actual Exercise (if you want to take this further)
Open your notes app. Set a timer for 5 minutes.
List everything you're carrying that you could put down:
- Business stuff that's draining you
- "Shoulds" that aren't actually moving the needle
- Strategies that worked for someone else but make you want to hide under your desk
- Subscriptions you're keeping out of guilt or fantasy
- Projects you started in a different season of life
.
Just write it down. See it. Notice how long some of these things have been sitting there. Pick one thing. Just one. And put it down this week.
Cancel the subscription! Delete the draft! Archive the course! Let the strategy go!
They served their purpose. You lived and learned. Now see what happens when you let them go and move onto the RIGHT things for your life now...