Activity
Mon
Wed
Fri
Sun
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
What is this?
Less
More

Owned by Kevin

The Nature of Marketing

90 members • Free

Grow your business using email and threads.

Memberships

34 contributions to Daily Email House
Written rules
Yesterday I wrote a post about unwritten rules that strengthen groups. That post got... 10 likes and 5 people to comment, in a group of 483 members. Maybe it was a particularly bad or irrelevant post. In any case it seems like a good time to talk about written rules. I recently joined a Facebook group. The group is about the same size as Daily Email House, but it's much more engaged. People are enthusiastically introducing themselves in the group as soon as they join (as did I)... ... spontaneously writing up new posts and starting new discussions all the time... ... commenting on others' posts all the time. How? Simple. The group has written rules stating that you have to introduce yourself when you join, and participate once you're inside, or you will get kicked out. And the moderators follow through on these rules. What do you think about that? Please comment below. Or don't. But I've decided to start doing the same: Periodically and randomly and brutally removing people who don't participate inside Daily Email House. Your choice.
Written rules
2 likes • 15d
The only rule in my group right now is “be awesome” so I alone get to subjectively decide when that rule is broken, and have removed a number of people, quietly, for breaking said rule. However, I’m really liking this idea of “introduce yourself and participate or you will be removed.”
Thrivecart alternative?
Hello friends, as some of you may be aware, ThriveCart has had a couple major outages this year. Personally, I haven't been able to process a single transaction since March 5. Curious if anyone uses a different cart that works better than this thing that looks like a late 1990s website? Unfortunately I also use ThriveCart for course delivery so migration would mean moving all my courses too. Thank you for your time and hopefully your words of encouragement.
Thrivecart alternative?
1 like • Mar 16
The best Thrivecart alternative, in my opinion, is Go High Level. It's a complete all-in-one, email, checkouts, courses, communities, calendars, etc... So you'd have to ditch most of the rest of your tech stack. If you want a quick demo / walkthrough, I'd be happy to show it to you.
Price increase promo?
The last few days, I've sent emails to my list offering to help people run a 36-hour promo. A few specific requirements for that promo: 1. An offer you've promoted often, and your list knows about and wants, but hasn't pulled the trigger on 2. A price of $300+ It was surprising to me how many people who raised their hands only had offers in the $27-$57 range. If you want to make more money with your email list, an easy thing you can do today is to raise your prices, because: 1. If the top thing you sell is $27 instead of, say, $297, it takes 11 more buyers to make the same money 2. Selling a $297 product is NOT 11x more difficult than a $27 product, and in many cases it can actually be easier 3. Your overall positioning is way better if you offer something at $297+ rather than if you simply sell $27 offers On that last point: Imagine paying somebody $2k/month for coaching if they only sell a $27 offer. It's possible you might decide to do so, but to me at least, the price disparity immediately puts questions in my mind. On the other hand, imagine paying somebody $2k/month for coaching if they repeatedly sell a $500 course. $2k in this case immediately sounds affordable, and if anything, I'd be willing to pay more and I'd still feel like it's a good deal. So how do you raise your prices and reap the benefits? As with everything else, you start with what you've already got. In other words, simply raise the prices of an offer you already have. You don't have to go to $27 to $297. Any kind of a meaningful increase is likely to make you sales during the promo, and be good for business long term. So lemme ask you: Do you want to run a price increase promo this month? And not feel alone, not feel like you're going to screw things up, not wonder what to do? Vote away below. If we get enough people a-voting, we can make a challenge out of it and run it together.
Poll
15 members have voted
Price increase promo?
4 likes • Mar 11
This is great. After our last conversation I’m actually thinking of taking something I’ve offered free (only to a handful of people) and making it like $297. Since most people on my list don’t know it’s free or has been free. I figure if I write a decent sales page for it with all the social proof I’ve got it could easily be a $297 offer.
Satisfaction as a proof element
If you're selling to people who want to be where you are... ... for example, to solopreneurs if you're a solopreneur... ... to internet marketers if you're an internet marketer... ... to coaches if you're a coach... ... then does it make sense to appear frustrated, dissatisfied, or disappointed with aspects of your business? Or does it make more sense to be cheerful, optimistic, and eager about your business, both as it is now, and as it was yesterday, and where it will be tomorrow? I'd claim it's the second. Today I listened to a presentation by Internet Marketer Jeff Walker. Jeff was speaking in a closed-door mastermind. And he made his business sound so great. One big success after another. One great idea after another. Made me want to learn more from him, and pay him money. Even though I know for a fact he's had problems in his business... And even though i know the reality of running a business like his. So I got a question for you: If aiming to look happy and successful is good for business, and I believe it is... ... then how do we square this with the fact that being transparent and honest is good for business, which I also believe?
2 likes • Mar 3
Turn the drama into gold.
2 likes • Mar 4
@John Bejakovic I wouldn't say that... I'd say, whatever you're going through that other people can learn from, turn it into magical lessons that even though the outcomes might not look ideal on a scientific calculator, the overall fun, experience, and joy of being your own boss and running your own business, or going through your program as a relationship solution, or being a part of your program on a wellness journey, is more fun that the alternatives.
Do you have an offer that sold to your list... but not to affiliates?
I've got affiliates on my mind (ask me why). And I was wondering... do you have an offer that sold to your list... ... but that you never even tried to get affiliates to promote... ... or you tried it and they wouldn't... ... or they would, but it didn't go great? By the way, no judgment here. I've been in all 3 situations. Have you? Any of them? I'm curious. Let me know below:
Poll
7 members have voted
Do you have an offer that sold to your list... but not to affiliates?
1 like • Feb 27
@John Bejakovic I've got a high ticket offer, and would open to learning how to promote that other people's list, probably by starting with a lead magnet I'm guessing. And my other current offer is a skool community (which you only get affiliate commission if you're an active community member unless I setup an external payment system). In the past, low ticket digital products / courses, never sold well enough to consider affiliate promos. Trying to get out of the habit of creating a million different things, and into the habit of creating one solid offer I can promote again and again. The skool community allows to "make whatever" but I'm thinking that too is a crutch mechanism.
1 like • Mar 1
@John Bejakovic I'll need to give it a real name at some point but it's a high-ticket writing system for email and threads.
1-10 of 34
Kevin Hood
4
11points to level up
@kevinhood
I teach and do marketing. $1M+ client wins. Grow your business using email and Threads. Join The Nature of Marketing 👇

Active 27m ago
Joined Oct 28, 2025
Powered by