6d • General discussion
Price increase promo?
The last few days, I've sent emails to my list offering to help people run a 36-hour promo.
A few specific requirements for that promo:
1. An offer you've promoted often, and your list knows about and wants, but hasn't pulled the trigger on
2. A price of $300+
It was surprising to me how many people who raised their hands only had offers in the $27-$57 range.
If you want to make more money with your email list, an easy thing you can do today is to raise your prices, because:
1. If the top thing you sell is $27 instead of, say, $297, it takes 11 more buyers to make the same money
2. Selling a $297 product is NOT 11x more difficult than a $27 product, and in many cases it can actually be easier
3. Your overall positioning is way better if you offer something at $297+ rather than if you simply sell $27 offers
On that last point:
Imagine paying somebody $2k/month for coaching if they only sell a $27 offer. It's possible you might decide to do so, but to me at least, the price disparity immediately puts questions in my mind.
On the other hand, imagine paying somebody $2k/month for coaching if they repeatedly sell a $500 course. $2k in this case immediately sounds affordable, and if anything, I'd be willing to pay more and I'd still feel like it's a good deal.
So how do you raise your prices and reap the benefits?
As with everything else, you start with what you've already got.
In other words, simply raise the prices of an offer you already have.
You don't have to go to $27 to $297. Any kind of a meaningful increase is likely to make you sales during the promo, and be good for business long term.
So lemme ask you:
Do you want to run a price increase promo this month? And not feel alone, not feel like you're going to screw things up, not wonder what to do?
Vote away below.
If we get enough people a-voting, we can make a challenge out of it and run it together.
Yes! I'm ready to increase my prices and my status
No! I am determined to die defending my $27 hill
Huh? I don't even have a $27 offer
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19 comments
Price increase promo?
skool.com/daily-email-house
Email daily, make a $1k offer, pay for a house.
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