14d • General discussion
Satisfaction as a proof element
If you're selling to people who want to be where you are...
... for example, to solopreneurs if you're a solopreneur...
... to internet marketers if you're an internet marketer...
... to coaches if you're a coach...
... then does it make sense to appear frustrated, dissatisfied, or disappointed with aspects of your business?
Or does it make more sense to be cheerful, optimistic, and eager about your business, both as it is now, and as it was yesterday, and where it will be tomorrow?
I'd claim it's the second.
Today I listened to a presentation by Internet Marketer Jeff Walker.
Jeff was speaking in a closed-door mastermind.
And he made his business sound so great. One big success after another. One great idea after another.
Made me want to learn more from him, and pay him money.
Even though I know for a fact he's had problems in his business...
And even though i know the reality of running a business like his.
So I got a question for you:
If aiming to look happy and successful is good for business, and I believe it is...
... then how do we square this with the fact that being transparent and honest is good for business, which I also believe?
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Satisfaction as a proof element
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