what is needed from a client before you are even able, to write a single word?... of course research on their product and target audience is a must, but that's just a portion of the picture, right? I don't hear this shared much often, so I'd like to hear what the experts have to say 🤔 @Matthew Volkwyn @Nabeel Azeez

Do you want to level up so you can unlock your next reward? 1. Tell us in the comments what you did this week to move your copywriting career forward. If you did nothing then say so and tell us what you are going to do to fix it. Don't make excuses because no one cares. And don't BS because you are only BS-ing yourself. 2. Like everyone else's comment 3. Leave a thoughtful and helpful reply to everyone else's comment Remember our group rules: 1. Give more than you take 2. Make an effort 3. Real names and faces only (no anonymous members; you need to update your profile) Rewards you unlock when you level up: - Level 2 - 5 points - Copywriter Starter Kit - Level 3 - 20 points - Value Post Library - Level 4 - 65 points - Minority Copywriter Summit - Level 5 - 155 points - Direct Response Ghostwriter - Level 6 - 515 points - 1,536 Classic Ads to Hand-Copy - Level 7 - 2,015 points - Mindset Masterclass - Level 8 - 8,015 points - Coaching Call Recordings (VIP) - Level 9 - 33,015 points - Champions Coaching Call (VIP)

A few hours ago, I was listening to a podcast where John Carlton was talking about storytelling. It reminded me of an email I read a while ago that made coming up with story ideas much easier. The idea is simple: Use other people’s stories in your content. Share a story someone else told, and present it in your own way. For this, you can use different variations of the following text before starting the story: “Below is a rather entertaining story I recently heard from marketing legend Dan Kennedy, which holds a valuable marketing lesson too :)” Then go straight into the story. Why this works: You are borrowing credibility from a known figure and then delivering a narrative (which increases engagement and retention). It reduces two common bottlenecks: “I don’t have interesting stories” “I’m not experienced enough” Hope that helps.

⛏️ 2 Upwork applications sent with loom videos ✅ both viewed by prospects but no contact received so far From what I learnt by some freelancers crushing it on UpWork a 25-30% view rate is good. So 6-7 out of every 10 UpWork proposals you send probably wont even get viewed. And when starting out your view rate will be even less than that. What I have learnred on how to improve UpWork view rate: 1)Sending in a proposal as soon as possible after the gig is posted 2) Boosting your proposal with connects to be in the Top 4 3) Including a loom video and mentioning it in the first 100 characters of your cover letter 4) Other tips on profile pic, "online for messages" green light, $ Pricing, Job success score, Earnings, ✉️ 18 cold emails sent 📹 Watched 'The Freelancer Pricing Playbook' by Nabeel Key takeaways - calculating Minimum Hourly Rate - As a freelancer, you still trade time for money, but only client work generates income. - Understanding billable hours - Only direct client work generates revenue, yet running a business requires significant non-billable time. - seperating personal income from business income was also something I never really think about