8d • 💬 Discussion
"Story Ideas" made easy!
A few hours ago, I was listening to a podcast where John Carlton was talking about storytelling. It reminded me of an email I read a while ago that made coming up with story ideas much easier.
The idea is simple:
Use other people’s stories in your content.
Share a story someone else told, and present it in your own way.
For this, you can use different variations of the following text before starting the story:
“Below is a rather entertaining story I recently heard from marketing legend Dan Kennedy, which holds a valuable marketing lesson too :)”
Then go straight into the story.
Why this works:
You are borrowing credibility from a known figure and then delivering a narrative (which increases engagement and retention).
It reduces two common bottlenecks:
“I don’t have interesting stories”
“I’m not experienced enough”
Hope that helps.
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"Story Ideas" made easy!
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