Audience Fragmentation · Sell While You Sleep

Audience Fragmentation

So I followed Evergreen Ads recommendations here and it was great, I was getting 10-15 sales per day in the beginning then it tapers off. So I make another version after 1-2 weeks especially when Frequency hits 5.

But recently I notice is that META complains of "audience fragmentation" when I copy my ads to another audience.

My set-up is 1 Campaign for 1 offer _ with 2 ad sets (one broad and one narrow) _ with 1 flexible ad each (Evergreen Ads setup).

And recently, Meta is telling me my campaign is suffering from "audience fragmentation" since the ads the basically the same (with slight changes in wordings), just different audience.

Anyone else experiencing this?

Also, last December and January, my acquisition cost went from 38% (cost per sale relative to product price) up to 53% in December and 73% in January. I thought it was due to the holiday increased ad costs. Anyone else seeing increased acquisition costs?

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