How to build low-ticket + mid-ticket offers when everything has to be taught in sequence
Hi everyone! Iโm finally picking this up again after attending Zacโs event in London (and then getting completely sidetracked for months ๐). Iโve just been persuaded to run a free masterclass and the ad results have been phenomenal, so now Iโm feeling inspired to actually try again to turn this into something that makes money. Hereโs my problem: I teach adults who panic in water, and my whole method has to be learned in a very specific order, each step builds on the last. So the things people most want help with, like: - letting go of the wall - lifting their feet - floating โฆthose all sit later in the progression. I canโt teach them as a standalone paid workshop without teaching all the steps that come first which basically turns into my whole main programme. I can teach the early skills (like how to stay calm or how to start going underwater calmly), but theyโre not the โheadlineโ topics people usually ask for. So Iโm stuck between: - wanting a simple, low-ticket โfirst stepโ offer - wanting mid-ticket workshops - but not being able to pull out the sexy topics because they only make sense after the basics. Would love any ideas from those of you whoโve productised your teaching when the whole method is sequential. Thanks