What to focus on if you want to scale your offer 👇

Hi everyone! I’m finally picking this up again after attending Zac’s event in London (and then getting completely sidetracked for months 🙄). I’ve just been persuaded to run a free masterclass and the ad results have been phenomenal, so now I’m feeling inspired to actually try again to turn this into something that makes money. Here’s my problem: I teach adults who panic in water, and my whole method has to be learned in a very specific order, each step builds on the last. So the things people most want help with, like: - letting go of the wall - lifting their feet - floating …those all sit later in the progression. I can’t teach them as a standalone paid workshop without teaching all the steps that come first which basically turns into my whole main programme. I can teach the early skills (like how to stay calm or how to start going underwater calmly), but they’re not the “headline” topics people usually ask for. So I’m stuck between: - wanting a simple, low-ticket “first step” offer - wanting mid-ticket workshops - but not being able to pull out the sexy topics because they only make sense after the basics. Would love any ideas from those of you who’ve productised your teaching when the whole method is sequential. Thanks