From My Session at the LevelUp Summit
Not many people attended my session...wasn't bothered. I expected it. I'm a "nobody" in this place compared to the other three badasses that were presenting at the same time. But I sell like a mf with profit margins around 80%. So, I figured if just a few folks knew how to sell better, it was a success... The questions I got were good. I had one question that I wanted to come back and answer for everyone here. If you were the one that asked it, correct me if I am paraphrasing wrong. The question: "Is this the point you qualify their ability to pay as a client?" My answer: "I don't think that's the right question. The real question is are they serious about being profitable? If they're serious, they'll take your injections (immediate actions) and make money right now. Then, they likely have a whole lot more money to pay you than they might have had before..." Let me explain. I operate my sales calls on three rules: 1. We only sell profitability. That's it. Our "offer" is the logical explanation of how that happens, but I can outsell better salesman by being a hell of a lot more clear on how people walk away from our calls profitable. 2. It takes the client's / prospect's intuition + our discipline as experts to make something profitable. They know their business - we don't. But, we are trained to problem solve. They aren't. If we can listen, we can make them money, which means we can sell. 3. It takes practice. There is no magic bullet. There is no easy button. The solutions are simple - but they're not easy. It takes focus and discipline. To that end, here's how I want to explain my answer to that question: IF we qualify a client based on their offer to pay us AND the client cannot pay the price we set... THEN they will not buy because they don't have the cashflow... WHICH means our offer is worth nothing (because the price means squat. Remember - the rule is profitability)... So approach it like this: IF we qualify a client based on their seriousness to profit AND the client immediately implements our injections...