From My Session at the LevelUp Summit · GoHighLevel w/ Robb Bailey

From My Session at the LevelUp Summit

Not many people attended my session...wasn't bothered. I expected it. I'm a "nobody" in this place compared to the other three badasses that were presenting at the same time. But I sell like a mf with profit margins around 80%. So, I figured if just a few folks knew how to sell better, it was a success...

The questions I got were good. I had one question that I wanted to come back and answer for everyone here. If you were the one that asked it, correct me if I am paraphrasing wrong.

The question: "Is this the point you qualify their ability to pay as a client?"

My answer: "I don't think that's the right question. The real question is are they serious about being profitable? If they're serious, they'll take your injections (immediate actions) and make money right now. Then, they likely have a whole lot more money to pay you than they might have had before..."

Let me explain.

I operate my sales calls on three rules:

1. We only sell profitability. That's it. Our "offer" is the logical explanation of how that happens, but I can outsell better salesman by being a hell of a lot more clear on how people walk away from our calls profitable.

2. It takes the client's / prospect's intuition + our discipline as experts to make something profitable. They know their business - we don't. But, we are trained to problem solve. They aren't. If we can listen, we can make them money, which means we can sell.

3. It takes practice. There is no magic bullet. There is no easy button. The solutions are simple - but they're not easy. It takes focus and discipline.

To that end, here's how I want to explain my answer to that question:

IF we qualify a client based on their offer to pay us AND the client cannot pay the price we set...

THEN they will not buy because they don't have the cashflow...

WHICH means our offer is worth nothing (because the price means squat. Remember - the rule is profitability)...

So approach it like this:

IF we qualify a client based on their seriousness to profit AND the client immediately implements our injections...

THEN they will have they cash to pay our price...

WHICH means our offer is worth everything we ask (because the profitability rule has been met)...

Perfect person that exemplified this for me: Robb himself

Walks into gym owners...

Says he can take their list they have now and get them a ton of appointments...

He'll show em: just get him the list, he'll take care of the rest, and coach them on a little bit of sales...

If they make money, they pay money after the first month...often 10x what their monthly fee would be...

Here's my method:

Walk into real estate broker owners...

Tell them we can recruit 10 agents per quarter that produce 10 transactions per quarter...

They don't pay until the first 10 are in and the closings happen...

When the first 10 happen, they pay $12,000...plus $6,000 to license my system and support...and use a kickass tech stack for the brokerage and all the agents (and give them my signup or affiliate link)

Oh, and it only takes me about 4-6 hours of total work to do all this...

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