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Owned by George

Helping athletes grow brands, secure sponsors & build lasting careers. For athletes, by Athletes, over a decade of professional sports experience

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9 contributions to Sports Marketing+Brand Growth
Information Packs and Guides
We are very happy to announce our first detailed information packs and guides are live, helping to guide you through creating the perfect Sponsor presentation as well as helping you identify the perfect partner and grow the initial partnership into a long lasting relationship! 💪🏆
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Information Packs and Guides
🏒 Week 1 Playbook – Ice Hockey
Hey team - here’s your first plug-and-play content plan for the week. Adjust to your style, swap photos, and make it yours, You don't need to post every single day - 2 or 3 times per week will do these are just ideas. If you are really looking to grow your personal brand let's set up a call and look at creating a completely personalised social media strategy for you. 📅 Content Calendar - Mon → Training on ice clip - Wed → Locker room / team moment - Fri → Game preview - Sat → Gameday hype story + 1 feed post - If no game a personal post that shows a side of you ( out in nature, Relaxing with friends/family, walking the dog, watching a movie etc... - Sun → Post-game reflection 📸 Post Ideas + Captions Training (Mon)🎥 Video: skating drills, stick-handling, or shooting reps📝 Caption: “Fast ice, sharp focus. 🏒 #HockeyLife” Locker Room (Wed)📸 Photo: gear setup, team handshake, Teamsheet📝 Caption: “Family in the locker room. 👊” Game Preview (Fri)📸 Jersey, sticks, or gloves ready📝 Caption: “Puck drops soon. Ready for [Opponent].” Gameday Hype (Sat)🎥 Story: tunnel walk or warmups📝 Story text: “Game time. Who’s ready? 🏒🔥” (poll: “Win / BIG Win”)📸 Post: action shot on ice📝 Caption: “Every shift, all heart. #GameDay” Post-Game (Sun)📸 Team huddle or highlight shot📝 Caption: “Grateful for the grind + this squad. 🙏” 🏆 Engagement Play - Comment on 5 teammates’ gameday posts. - Share 1 highlight to your Story. - Reply to 3+ comments. 📑 Pro Tip Use helmet cam or bench cam angles → fans love the POV perspective. Remember Teammates also make great photographers if needed
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🏎️ Week 1 Playbook – Motorsport (Karting, Formula, Rally)
Hey team - here’s your first plug-and-play content plan for the week. Adjust to your style, swap photos, and make it yours, You don't need to post every single day - 2 or 3 times per week will do these are just ideas. If you are really looking to grow your personal brand let's set up a call and look at creating a completely personalised social media strategy for you. 📅 Content Calendar - Mon → Training / simulator clip - Wed → Behind-the-scenes (pit prep, gear) - Fri → Race preview - Sat/Sun → Race-day hype story + feed post - If no race a personal post that shows a side of you ( out in nature, Relaxing with friends/family, walking the dog, watching a movie etc... - Post-Race → Reflection + gratitude 📸 Post Ideas + Captions Training / Sim (Mon)🎥 Video: sim laps or kart testing📝 Caption: “Practice = progress. 🏎️ #RacingLife” Behind-the-Scenes (Wed)📸 Photo: helmet, gloves, pit tools, or track walk📝 Caption: “Details win races. 🔧” Race Preview (Fri)📸 Photo: car/kart on grid or pit lane📝 Caption: “Next stop: [Track Name]. 🏁” Race-Day Hype (Sat/Sun)🎥 Story: pre-grid walk, revving engine, or launch📝 Story text: “Lights out soon. Who’s ready? 🚦” (poll: “Podium / Top 10”)📸 Post: action shot (cornering, overtaking, or podium)📝 Caption: “Flat out from start to finish. #RaceDay” Post-Race (After Event)📸 Podium shot or debrief moment📝 Caption: “Grateful for the team + fans. On to the next. 🙏” Remember to use hashtags to reach new audiences, Between 5-10 that are specific toy, your series and location. 🏆 Engagement Play - Comment on 3 drivers’ race posts. - Share 1 fan photo/story from the race. - Reply to 5+ comments with emojis or thanks. 📑 Pro Tip Use onboard clips (helmet cam, dash cam) — they perform best across TikTok & IG.
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🚴 Week 1 Playbook – Cycling (Road, Track, Cross)
Hey team - here’s your first plug-and-play content plan for the week. Adjust to your style, swap photos, and make it yours, You don't need to post every single day - 2 or 3 times per week will do these are just ideas. If you are really looking to grow your personal brand let's set up a call and look at creating a completely personalised social media strategy for you. 📅 Content Calendar - Mon → Training ride clip - Wed → Behind-the-scenes (nutrition, gear, prep) - Fri → Race preview post - Sat → Race-day story + 1 feed post - If no race a personal post that shows a side of you ( out in nature, Relaxing with friends/family, walking the dog, watching a movie etc... - Sun → Recovery / gratitude 📸 Post Ideas + Captions Training Ride (Mon)🎥 Video: Riding Photo or photo of bike computer 📝 Caption: “Miles make champions. 🚴 #CyclingLife” Behind-the-Scenes (Wed)📸 Photo: fueling (bananas, gels), gear laid out, or team bus📝 Caption: “Fuel + focus. 🍎 Every detail matters.” Race Preview (Fri)📸 Photo: race number, jersey, or bike setup📝 Caption: “Locked in for [Race Name]. 🏁” Race-Day Hype (Sat)🎥 Story: start line view or pack footage📝 Story text: “Legs ready, mind ready. Let’s ride. 💨” (poll: “Podium / PR”)📸 Post: action shot mid-race or finish line📝 Caption: “Pain now, glory later. 🚴‍♂️” Post-Race (Sun)📸 Recovery photo (ice bath, foam roll, or meal)📝 Caption: “Recovery is training too. 🧊” 🏆 Engagement Play - Comment on 3 teammates’ ride posts. - Share 1 teammate’s race recap. - Reply to 3+ comments. 📑 Pro Tip Always Tag your strava for people to follow
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🏃 Week 1 Playbook – Track & Field / Athletics
Hey team - here’s your first plug-and-play content plan for the week. Adjust to your style, swap photos, and make it yours, You don't need to post every single day - 2 or 3 times per week will do these are just ideas. If you are really looking to grow your personal brand let's set up a call and look at creating a completely personalised social media strategy for you. 📅 Content Calendar - Mon → Training drills (starts/throws/jumps) - Wed → Behind-the-scenes story (locker room, spikes, nutrition) - Fri → Meet preview - Sat → Race-day hype story + 1 feed post - If no meet, a personal post that shows a side of you ( out in nature, Relaxing with friends/family, walking the dog, watching a movie etc... - Sun → Post-meet reflection 📸 Post Ideas + Captions Training Clip (Mon)🎥 Video: sprint starts, relay handoff, or jump approach📝 Caption: “Starts win races. Explode out the blocks. 💨 #TrackLife” Behind-the-Scenes (Wed)📸 Photo: spikes lined up, track bag, or team bus ride📝 Caption: “Preparation is everything. #Athlete” Meet Preview (Fri)📸 Photo: track, spikes, or meet jersey📝 Caption: “Ready for the blocks. 🏁 Next stop: [Meet Name].” Race-Day Hype (Sat)🎥 Story: pre-race stretch, tunnel walk, or call room moment📝 Story text: “Lanes don’t lie. Who’s ready? 🏃‍♂️” (add poll: “Win / PR”)📸 Post: in-race action shot or finish line moment📝 Caption: “Work shows on the clock. ⏱ #MeetDay” Post-Meet (Sun)📸 Podium pic, recovery photo, or team huddle📝 Caption: “Grateful for the grind + my squad. 🙏” Remember to use between 5-10 hashtags each post related to you, your sport and your goals 🏆 Engagement Play - Comment on 5 teammates’ race posts. - Share 1 teammate’s PR to your Story. - Reply to 3 comments with a thank-you. 📑 Pro Tip Film sprint starts, baton handoffs, action shots in slow motion — fans love technique breakdowns.
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George Whitmarsh
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5points to level up
@george-whitmarsh-4196
Athlete brand growth, sponsorships & influence - from grassroots to pro. Worldwide experience and over a decade of professional sports experience

Active 29d ago
Joined Aug 19, 2025