🚴 Week 1 Playbook – Cycling (Road, Track, Cross)

Aug 20 (edited) • Cycling

Hey team - here’s your first plug-and-play content plan for the week. Adjust to your style, swap photos, and make it yours, You don't need to post every single day - 2 or 3 times per week will do these are just ideas. If you are really looking to grow your personal brand let's set up a call and look at creating a completely personalised social media strategy for you.

📅 Content Calendar

Mon → Training ride clip
Wed → Behind-the-scenes (nutrition, gear, prep)
Fri → Race preview post
Sat → Race-day story + 1 feed post - If no race a personal post that shows a side of you ( out in nature, Relaxing with friends/family, walking the dog, watching a movie etc...
Sun → Recovery / gratitude

📸 Post Ideas + Captions

Training Ride (Mon)🎥 Video: Riding Photo or photo of bike computer 📝 Caption: “Miles make champions. 🚴 #CyclingLife”

Behind-the-Scenes (Wed)📸 Photo: fueling (bananas, gels), gear laid out, or team bus📝 Caption: “Fuel + focus. 🍎 Every detail matters.”

Race Preview (Fri)📸 Photo: race number, jersey, or bike setup📝 Caption: “Locked in for [Race Name]. 🏁”

Race-Day Hype (Sat)🎥 Story: start line view or pack footage📝 Story text: “Legs ready, mind ready. Let’s ride. 💨” (poll: “Podium / PR”)📸 Post: action shot mid-race or finish line📝 Caption: “Pain now, glory later. 🚴‍♂️”

Post-Race (Sun)📸 Recovery photo (ice bath, foam roll, or meal)📝 Caption: “Recovery is training too. 🧊”

🏆 Engagement Play