Aug 20 (edited) • Ice Hockey
🏒 Week 1 Playbook – Ice Hockey
Hey team - here’s your first plug-and-play content plan for the week. Adjust to your style, swap photos, and make it yours, You don't need to post every single day - 2 or 3 times per week will do these are just ideas. If you are really looking to grow your personal brand let's set up a call and look at creating a completely personalised social media strategy for you.
đź“… Content Calendar
- Mon → Training on ice clip
- Wed → Locker room / team moment
- Fri → Game preview
- Sat → Gameday hype story + 1 feed post - If no game a personal post that shows a side of you ( out in nature, Relaxing with friends/family, walking the dog, watching a movie etc...
- Sun → Post-game reflection
📸 Post Ideas + Captions
Training (Mon)🎥 Video: skating drills, stick-handling, or shooting reps📝 Caption: “Fast ice, sharp focus. 🏒 #HockeyLife”
Locker Room (Wed)📸 Photo: gear setup, team handshake, Teamsheet📝 Caption: “Family in the locker room. 👊”
Game Preview (Fri)📸 Jersey, sticks, or gloves ready📝 Caption: “Puck drops soon. Ready for [Opponent].”
Gameday Hype (Sat)🎥 Story: tunnel walk or warmups📝 Story text: “Game time. Who’s ready? 🏒🔥” (poll: “Win / BIG Win”)📸 Post: action shot on ice📝 Caption: “Every shift, all heart. #GameDay”
Post-Game (Sun)📸 Team huddle or highlight shot📝 Caption: “Grateful for the grind + this squad. 🙏”
🏆 Engagement Play
- Comment on 5 teammates’ gameday posts.
- Share 1 highlight to your Story.
- Reply to 3+ comments.
đź“‘ Pro Tip
Use helmet cam or bench cam angles → fans love the POV perspective.
Remember Teammates also make great photographers if needed
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🏒 Week 1 Playbook – Ice Hockey
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