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🏒 Week 1 Playbook – Ice Hockey
Hey team - here’s your first plug-and-play content plan for the week. Adjust to your style, swap photos, and make it yours, You don't need to post every single day - 2 or 3 times per week will do these are just ideas. If you are really looking to grow your personal brand let's set up a call and look at creating a completely personalised social media strategy for you. 📅 Content Calendar - Mon → Training on ice clip - Wed → Locker room / team moment - Fri → Game preview - Sat → Gameday hype story + 1 feed post - If no game a personal post that shows a side of you ( out in nature, Relaxing with friends/family, walking the dog, watching a movie etc... - Sun → Post-game reflection 📸 Post Ideas + Captions Training (Mon)🎥 Video: skating drills, stick-handling, or shooting reps📝 Caption: “Fast ice, sharp focus. 🏒 #HockeyLife” Locker Room (Wed)📸 Photo: gear setup, team handshake, Teamsheet📝 Caption: “Family in the locker room. 👊” Game Preview (Fri)📸 Jersey, sticks, or gloves ready📝 Caption: “Puck drops soon. Ready for [Opponent].” Gameday Hype (Sat)🎥 Story: tunnel walk or warmups📝 Story text: “Game time. Who’s ready? 🏒🔥” (poll: “Win / BIG Win”)📸 Post: action shot on ice📝 Caption: “Every shift, all heart. #GameDay” Post-Game (Sun)📸 Team huddle or highlight shot📝 Caption: “Grateful for the grind + this squad. 🙏” 🏆 Engagement Play - Comment on 5 teammates’ gameday posts. - Share 1 highlight to your Story. - Reply to 3+ comments. 📑 Pro Tip Use helmet cam or bench cam angles → fans love the POV perspective. Remember Teammates also make great photographers if needed
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