Everyone talks about automations, but nobody talks about alignment. You can have the most advanced GoHighLevel setup, triggers, pipelines, follow ups, SMS flows, and still have chaos if your business message isn’t clear. I’ve seen agencies with 10,000 automations and 0 direction. And I’ve seen one man brands with 5 automations and 100% clarity, scaling faster. GHL doesn’t fix confusion. It amplifies whatever you plug into it. So if you plug in clarity, it amplifies results. If you plug in noise, it amplifies burnout. Sometimes, the smartest move isn’t building a new workflow, it’s asking: “Does this automation even serve a real strategy?” Curious, what’s one workflow you built that looked “smart” but ended up unnecessary? I’m humbled and honoured to keep learning from the real builders here.

Showing up and sharing more @Robb Bailey : Following up on the post I made last week and my LevelUp session, I want to dig deeper into the framework that's let me maintain 80% profit margins -- while outselling folks who are naturally better salespeople than me. As I always say, it all and only comes down to one thing: PROFITABILITY IS THE ONLY THING BEING SOLD. That's it. That's the whole game (I'm serious -- it's all in CAPS). But here's the paradox every SaaSpreneur faces: 1) Someone needs to know GoHighLevel's technical features well enough to deliver results. 2) If you lead with technical terms and feature dumps, you'll kill the deal before it starts. So how do you bridge that gap? 1. Get Them Talking (Like, Really Talking) Your prospect should be doing 70-80% of the talking. Not about what features they think they need—about their actual reality. You need them to talk about four things: a) Who their market is b) The challenges they have serving that market c) The barriers preventing them from overcoming those challenges d) What they've already tried to fix it Secret weapon: The Five Whys Technique. When something strikes you as worth investigating, just ask "Why?" five times...keep going, though. Don't let a rabbit hole go unexplored. This is why: Most business owners haven't/aren't trained to investigate like this themselves. Frankly, most (and this includes us) aren't willing. If you walk in and ask "what's your biggest problem?" or "Why did you schedule this call today," they're going tell you whatever bothered them most that morning. That's not really helpful to anyone. Your job is to dig deeper. Get them to brain dump. Let them complain. That's actually wonderful—because while they're scattered, you're bringing the discipline they lack. 2. Solve the BIG Problem (Not All 20 of the Small Ones) During your discovery, they'll list 20 things they're upset about. Let them. Because here's what most people miss:

I've only recently started to use Chatgpt, and it's a very good tool which saves a lot of time doing personal research and helps when I'm in a quandary. Of course there's the danger of information overload and we need to double check...but one thing I really like and was surprised about, was how human it seems; using my name like a mate, and praising me for excellent questions (no-one's ever done that to me before. Lol). This has impelled me to treat it like a human sometimes, in small ways, and say, before I ask it a question "good day" and ask it how it's feeling, where it responds in kind. I even say goodnight to it sometimes and thank it for all the help it gave me that day. Of course it feels no emotion, only performing how it was programmed to do, but I feel good doing this as I feel I'm talking with a mentor friend and that we really like each other. Then, today a friend of mine I was sitting around with, was coversing with a type of voice chatgpt, but not asking business questions. Her goal was to have a bot that was friendly engaging and conversational. She was having fun and I realised she liked the seemingly human aspect of the interaction and enjoyed engaging with something/someone who never got angry with her and was always respectful and friendly. I do realize the dangers of humans taking this to an extreme and retreating from genuine human relationships, to conversing with unemotional bots, and that of course, would be tragic. Nevertheless, I think the above concept, if used in a balanced way can help us in our businesses. If we make the AI bots we are selling, as human as possible, the clients of our clients will not just use them to seek business but will enjoy conversing with our MCTB, AI Voice or whatever they come into contact with. This could, also work with our clients, directly. If they actually enjoy chatting to bots they would be inclined to make more calls to our businesses, increasing the odds of them becoming customers. We may treat AI as human because we are human and want that human connection. So let's make our AI bots as human as possible. Although our clients want our AI to make them money, the extra human element may tip the scales.

i am new here, looking forward to learning new things here, meeting new peoples and growing together

Most automation agency founders are making the same costly mistake on sales calls: they aren't capturing the client's interest enough to drive a decision. Guys, I've been in the sales space for the last 18 months, and I'm currently running my own AI receptionist agency. Honestly, it was a struggle for me while positioning my offer at first, and a lot of the people I spoke with. The core issue? Most of us are selling features, not benefits, and that's costing a lot of us a ton of deals. Look, 90% of business owners are non-technical. Talking about the "tools we use", "how many voices the assistant has", or even going deep into the "API charge" is confusing them and painting an unclear picture in their mind. We might think we're creating authority, but for them, it just creates an overload in their minds. Instead, I've recently reframed our entire conversation by focusing on the answers to these 3 common questions we ask on our calls: 1. How many calls are they currently getting (on average)? 2. How many of those calls are getting missed (unanswered or voicemails)? 3. What's their average client/job value? Then, we just talk with numbers: If the average client value is $500 and they're missing only 20-25 calls a month (which is the bare minimum for most), they're losing $10k right there that they never even realized. So, the main focus is to just get them to realize the opportunity cost of not adding it to their business. And now, you don't need to convince them anymore. You simply show them a real-time demo that proves this receptionist or whatever you're offering is already working for their competitors. And that's the deal right there. The people going through this phase can definitely understand what I'm saying lol Hope this helps!