This One Simple Mistake Was Costing Us Deals as an Automation Agency Founder

Most automation agency founders are making the same costly mistake on sales calls: they aren't capturing the client's interest enough to drive a decision.

Guys, I've been in the sales space for the last 18 months, and I'm currently running my own AI receptionist agency.

Honestly, it was a struggle for me while positioning my offer at first, and a lot of the people I spoke with.

The core issue? Most of us are selling features, not benefits, and that's costing a lot of us a ton of deals.

Look, 90% of business owners are non-technical.

Talking about the "tools we use", "how many voices the assistant has", or even going deep into the "API charge" is confusing them and painting an unclear picture in their mind.

We might think we're creating authority, but for them, it just creates an overload in their minds.

Instead, I've recently reframed our entire conversation by focusing on the answers to these 3 common questions we ask on our calls:

How many calls are they currently getting (on average)?
How many of those calls are getting missed (unanswered or voicemails)?
What's their average client/job value?

Then, we just talk with numbers:

If the average client value is $500 and they're missing only 20-25 calls a month (which is the bare minimum for most), they're losing $10k right there that they never even realized.

So, the main focus is to just get them to realize the opportunity cost of not adding it to their business.

And now, you don't need to convince them anymore.

You simply show them a real-time demo that proves this receptionist or whatever you're offering is already working for their competitors.

And that's the deal right there.

The people going through this phase can definitely understand what I'm saying lol

Hope this helps!

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