In the last weeks, I have had two very different experiences with automations. In the first one, I chatted with a bot… and didn’t even realize it was a bot until the end. It understood my concern, guided me and actually helped me. It felt human—helpful, fast, and clear. Then, just llast week, I messaged another company, and it was the complete opposite. Endless loops, generic replies, and zero empathy. literally 6 times sent me the exact same text. It literally felt like talking to a wall. Here’s the thing: automation isn’t the problem. Bad automation is. When done right, it makes your client feel seen and supported... but when done wrong, it makes them feel IGNORED AND TRAPPEd.

The middle of the funnel (MOFU) is the most overlooked part, and often the one that costs the most in lost conversions. This is where a lead has shown interest, maybe downloaded something or followed you, and now they’re asking: “Can I trust you? Are you the right fit for me?” The goal here is nurturing, not pressure. Things like free trainings, product demos, case studies, and smart emails help reduce doubt and build belief. You don’t close in the middle, you build confidence. 💡 BTW: People don’t buy when they understand your offer…they buy when they believe it can work for them specifically. *FFS=Funnel Foundation Series.

I’ve been thinking about this for days… mapping, tweaking, second-guessing, reworking… and yesterday, it finally clicked. I finished building out my new value ladder, and I’m honestly so excited about how everything aligns now. 🎯 It’s crazy how much clarity comes when you stop overthinking and just commit to solving one core problem at multiple levels. Can’t wait to start testing it, getting feedback, and seeing it in action. What about you? anyone else here building (or rebuilding) their offer right now?

I'm hosting a very special LIVE event TOMORROW! https://www.OfferLabLaunch.com/Skool We've been preparing this for the last 7 months, and this video is Part 1 of 3 where we begin to reveal what's coming... On Sept 3rd @ 1pm ET, I’m going LIVE to for 2 special presentations that will show you how we’re reversing 'solo business' trend and how it will generate: ✅ Free traffic ✅ More sales ✅ Unlimited partnerships Save Your Seat NOW! >> https://www.OfferLabLaunch.com/Skool << SESSION #1 - AFFILIATES "How To Build An Affiliate ‘Moneyball Funnel’ That Combine The BEST Offers From DIFFERENT People!" 10:00 AM PDT (1:00PM Eastern) SESSION #2 - OFFER CREATORS "How To Turn Other People’s Funnels ​Into Your Own Personal Sales Army!" 12:00 PM PDT (3:00PM Eastern) 🎁 PLUS a bonus 3-Day Event Thursday through Friday!!! This is YOUR invite to join me LIVE… FOR FREE! 👉 Watch the video - Like, Comment, Share - And Save Your Seat NOW!! https://www.OfferLabLaunch.com/Skool

I've saved some of my FAVORITE tools for persuasion for last. This gets deep and crazy and LOTS of fun! Are you ready!? 👇🏻 Join the Conversation & Drop Your Biggest AHAs 👇🏻 --------- Missed it? Grab Your Ticket to join us LIVE right here!!