🤖 When Automation Feels Like Talking to a Wall

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In the last weeks, I have had two very different experiences with automations.

In the first one, I chatted with a bot… and didn’t even realize it was a bot until the end. It understood my concern, guided me and actually helped me. It felt human—helpful, fast, and clear.

Then, just llast week, I messaged another company, and it was the complete opposite. Endless loops, generic replies, and zero empathy. literally 6 times sent me the exact same text.

It literally felt like talking to a wall.

Here’s the thing: automation isn’t the problem. Bad automation is.

When done right, it makes your client feel seen and supported... but when done wrong, it makes them feel IGNORED AND TRAPPEd.

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