MOFU: The Trust-Building Sweet Spot (3 of 5 FF Series)

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The middle of the funnel (MOFU) is the most overlooked part, and often the one that costs the most in lost conversions. This is where a lead has shown interest, maybe downloaded something or followed you, and now they’re asking: “Can I trust you? Are you the right fit for me?” The goal here is nurturing, not pressure.

Things like free trainings, product demos, case studies, and smart emails help reduce doubt and build belief. You don’t close in the middle, you build confidence.

💡 BTW: People don’t buy when they understand your offer…they buy when they believe it can work for them specifically.

*FFS=Funnel Foundation Series.

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