Know the answer? I made an assumption yesterday that almost cost me one HELLAVA answer from a partner. My partner and I (The amazing @Leandro Langeani who brought in on the deal) had already been talking with our auction partner on zoom for a while and I had a bunch of questions on my screen to get down to the what the partner's offer actually is. The question...What do you do differently than the other companies in your market? I figured I already knew the answer based on things the partner had already revealed. WRONG!!! The amount of gold that was extracted would cause a 5-alarm fire at Fort Knox. The point is...don't make assumptions like I did. The answer our partner gave probably gave us the most clarity on his offer than any other.

2 memorable books Travis gifted us @David Hegedus @Jonny Hopkinson I think you can probably make out the first one 😂😂. But underneath is another goodie, called You Squared. Inside the first few pages there’s an insight about working “hard” vs working “smart” that was a good reminder for me today. It’s way better if you read it yourself (I’ll share it below in hopes this is useful for you right now in your business and life). One sucks your energy and makes you feel like you’re making progress. The other one gives you quantum leaps in your life without feeling like you’re having to work half to death. Still one of the best in-person events for me to this day. Feeling super grateful today and wanted to share. For those that read it, can you relate to that fly in the car?

@Travis Sago I rewrote the pre auction post for the credit guy we talked about yesterday and this is what I came up with. going in the right direction? (these peeps are paying 200/mo for the group) Headline: 𝗜’𝗺 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗼𝗳 𝗳𝗶𝗿𝗶𝗻𝗴 𝗢𝗡𝗘 𝗼𝗳 𝗬𝗢𝗨 🫵 𝗮𝘀 𝗮 "𝗦𝘁𝘂𝗱𝗲𝗻𝘁" 𝗮𝗻𝗱 𝗺𝗮𝗸𝗶𝗻𝗴 𝘆𝗼𝘂 𝗮 "𝗣𝗮𝗿𝘁𝗻𝗲𝗿." I love talking to people. That’s my thing. And I love seeing how many of you are crushing it. But… I know. You are busy running a business. You're in here, but you don't have time to sit there, watch the videos, and do everything manually. You know the 𝐡𝐨𝐰. The bottleneck is 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧. So I got a wild hair. I’m thinking of auctioning off a full "𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐅𝐚𝐬𝐭-𝐓𝐫𝐚𝐜𝐤" for just ONE member… Starting at a buck. I want to compress your timeline and handle the heavy lifting 𝐅𝐎𝐑 you: 1. Fly you to Vegas (on me) for a closed-door funding roadmap session (plus dinner & golf) 2. My team handles the entire dispute & negotiation process for you, white-glove style 3. Lifetime access to GROUP + my brand new "AI XYZ" for decision support even at 2 am 4. Direct help turning your new status into $200K+ capital at 0% interest You stop grinding step-by-step and jump ahead of the line. 𝗠𝘆 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘆𝗼𝘂: 𝗪𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗯𝗶𝗱 $𝟭 𝗳𝗼𝗿 𝘁𝗵𝗮𝘁 𝗽𝗮𝗰𝗸𝗮𝗴𝗲? Vote below: - Hell yes! I want the fast lane - Maybe? Want more details - Nah, I’m good where I’m at

When I ran my Dead Group Goldmine auction, I made more money by talking to people who commented on my pre-auction post. DM'd every commenter: "Hey [Name]! Thanks for commenting on my post about the dormant group auction. Do you have a group that's been sitting dormant, or are you thinking about starting one?" When they answered, I used X-ray T2 and dug deeper. Whatever they say, your job is to dig deeper. - "Tell me more about that..." - "What else is important to you?" - Get SPECIFIC about what they want Keep them talking. It's rarely the first thing they tell you. The conversations will tell you: - What language THEY use (not your assumptions) - What they're REALLY buying (it's not "dead group revival" - it's something deeper) - What price point makes sense In my case, I discovered that I can also position my strategy for new groups with low active members, instead of just focusing on dead groups. Then everybody interested received a DM: "I'm going to run an auction where the winner gets the exact post structure, positioning, and step-by-step process I used. But before I do that, I wanted to talk to a few people like you to make sure I'm including everything that matters. If you could get your group making [their desired result] - what would be worth paying for that?" This tells you their price sensitivity WITHOUT you throwing out a number first. There were a couple super HOT people, so I DM'd them: "You know what - you seem like exactly the right person for this. The auction might go higher than makes sense for you. What if I just hooked you up directly for $[reasonable number based on their buying history]? Would that work?" Closed them even before the auction started.

Hey Ronin's! The video replay & notes for Travis's Auction Mojo - AMA Zoom call are posted in the classroom section > REPLAYS & Sharpen Your Sword Course here: https://www.skool.com/ronin/classroom/9ec84027?md=e5b1b02330814272bc1d19e18344983b Enjoy! 🙂