I made more money DMing auction commenters before the auction than from the auction itself

When I ran my Dead Group Goldmine auction, I made more money by talking to people who commented on my pre-auction post.

DM'd every commenter:

"Hey [Name]!

Thanks for commenting on my post about the dormant group auction.

Do you have a group that's been sitting dormant, or are you thinking about starting one?"

When they answered, I used X-ray T2 and dug deeper. Whatever they say, your job is to dig deeper.

Keep them talking. It's rarely the first thing they tell you.

The conversations will tell you:

What language THEY use (not your assumptions)
What they're REALLY buying (it's not "dead group revival" - it's something deeper)
What price point makes sense

In my case, I discovered that I can also position my strategy for new groups with low active members, instead of just focusing on dead groups.

Then everybody interested received a DM:

"I'm going to run an auction where the winner gets the exact post structure, positioning, and step-by-step process I used.

But before I do that, I wanted to talk to a few people like you to make sure I'm including everything that matters.

If you could get your group making [their desired result] - what would be worth paying for that?"

This tells you their price sensitivity WITHOUT you throwing out a number first.

There were a couple super HOT people, so I DM'd them:

"You know what - you seem like exactly the right person for this. The auction might go higher than makes sense for you.

What if I just hooked you up directly for $[reasonable number based on their buying history]? Would that work?"

Closed them even before the auction started.

17 comments

skool.com/ronin

Ronin collect BIG-ticket commissions ($500 to $5k) by replying to emails/DMs for small biz owners with hot offers.

Leaderboard (30-day)

+173

+156

+152

+104

+100