So, I was about to type in a response when I remembered Jeff Miller had phenomenal FB live about this that is posted on Youtube. I do not know him, I've never talked with him but he knows his stuff and I 100% agree what he goes over on this video. I highly recommend you take a look @Jon Bartlett : https://youtu.be/GYYIlnTjygE?si=O6YQ1WaJxSnqTo9r Most likely it's because of the ad. Easiest thing you could do is to test new ad copies that does a bit of pre-qualifying for you alredy and veeds out those DQ leads. We gotta understand that with this type of ads we're getting lot of people who are not that qualified and don't have that much $ or are skeptical... SO, if you're running these campaigns... you want to then play with volume and look at more so the % of marketing qualified leads coming in. Few things I'd do / start with: - watch Jeff's video - create new version(s) of your ad copy where you're calling out the type of leads you're wanting to attract and talk in a language they respond to (think: do these people have team? contractors? what do they wanna get? team's calendar fully booked? etc) - Create survey funnel with one simple survey with 3-5 questions about: current situation, solution they're looking for, etc. NOTE: don't ask 'do you have $$' but ask Qs about their current revenue levels etc - Define what marketing qualified lead (MQL) is for you & KPIs/metrics you wanna shoot for - Drive DQ leads to DQ page with potential to book quick phone call (some of them may still be leads you can help but you dont want demos with them yet) - no pixel on this page - Drive MQL leads to Demo schedule page with 'lead' event - on TY page for MQL leads have e.g. 'schedule' event - --> will help drive up quality lead flow This is pretty much all I can share with the current info and via comment - hope it helps to at least get direction. What's your current monthly revenue btw?

Transparently, I wouldn't worry about it too much. We have loads of local lead gen campaigns that are in learning phase and working well. Yes, you'd need about 50 conversions to get out of it but I'd just focus on making sure you're getting leads - not that you're trying to get out of learning phase but focus on results. I'm assuming you're not getting conversions now which is why you're asking.. or?

For yourself? Or clients? Ad spend budget? Proven offers yet? Or needing to test?

@Aaron Brewer sure @Ahmet Selim Kozan how much you spend per month? what are metrics looking like right now?

@Ahmet Selim Kozan so wait is this for your clients ads or your own?

@Michael Yeung cool cool - I think my EA sent you something few weeks ago! got it?

@Michael Yeung Love it! glad it helped