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Sales Excellence | SBT

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40 contributions to Sales Excellence | SBT
Calling After They Cancel Follow Up Meetings
If a prospect cancels the second meeting/says they'll be in touch, when you call their cell later on, how do you run that? Wondering if it's pretty much lost at that point, or how the structure/frame of the call should be.
0 likes • 18h
That's tough, not a ton you can do if they've actively decided to cancel. At that point rather than chasing by phone I'd suggest long-term email nurture value campaign. You can call them personally maybe once a quarter as like a personal call (relationship-based not asking for anything)
Live Roleplay
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Follow Up For Yin Yang Brothers
https://fathom.video/share/5nz4jjmcvK7dszycRv7LMCyeJMN1zbey Call 2, his brother couldn't make it. He's interested, just feel like I did not tie down anywhere near enough. I also didn't set the table at the start either. Feel like my call 2's are often times all over the place, since I'm not sure on what the structure should be overall. Appreciate feedback!
0 likes • 4d
You absolutely should have set a stronger frame/agenda at the start of the call. He's landing on a final package and he's asking buying questions about timeline so I bet this one closes. LET US KNOW if this guy closes! I think he's 75%
1 like • 2d
Call 2 frame/agenda: "Yeah so lemme just review my notes here, so last time it looks like we spoke about your goal of [GOAL], the challenge of [{PAIN} and you were wanting help with cold email lead gen because [PAIN/OBSTACLE]...that all still relevant?" Hint: leave off on their biggest pain point or missed revenue / foregone revenue opportunity so it can jump start the call with a little emotional ping
Simple
Pretty easy call, but not sure I got enough pain on this one. Thoughts? https://fathom.video/share/Fcs-Y2D1bPy8SzDeMBrNVJJ4k9nCp1z1
0 likes • 4d
The tough thing is you're not speaking with the ultimate DM. Go harder on that earlier in Discovery, "What's the company leadership structure like over there, how do you guys typically make decisions about that?" That way you can tailor more of the pitch to coaching the sale and empowering him to sell the other people in the company he'll need to sell. Let us know what happens with this one as well!
1 like • 2d
@James Pimble Ask him things like "What does X DM care about? Why would they say YES? why would they say NO? What's it going to take to get them to get excited about this?" Then you can use that to inform what post call materials you send.
Held frame well- could have done better with pitch
I thought i did well with the framing here and objection handling, the pitch portion I could tell I was dragging and need to tighten up or maybe ask better questions to those unsophisticated tech buyers. overall much better improvement but would love to hear your thoughts though https://fathom.video/share/d3JWzCha87J8SVq98HYMZ9AxRYeR9RZY
0 likes • 4d
Provide a little bit more time and space before jumping in with "What're your thoughts" or "What is your hesitancy"
0 likes • 4d
Overall much better quality of SOP from you! You're picking it up well
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Drew Long
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@drew-long-6570
Drew

Active 14h ago
Joined Aug 22, 2025