@Tom Robinson Yes sir they can book in right here: https://tidycal.com/salesbytomorrow/revenuegrowth

@Tom Robinson Basic pricing: packages from $1k to $250k just depends on what they need. Anything from a few hours of consulting to a total team turnaround to complete sales team build-out and fractional sales leadership. Just depends on what they need help with

After screen-sharing the email: “This is you, right? Kevin Ethier? This is your email address?”“Just want to confirm I’m talking to the right Kevin.” This subtly: - Re-establishes control - Eliminates deniability - Makes the call legitimate If he stays noncommittal: “Kevin, I don’t want to waste your time. Are you looking to grow your business right now — or are you happy with how big it is?” Recommended Opening Discovery Question: “Tell me about the company — what’s the goal for growth over the next 6 to 12 months?” When Kevin said: “I want to double revenue.” That’s the entire sale. Now you can anchor everything to: - Current revenue - Target revenue - The GAP Talk Track: “What were revenues last year?”“So doubling means going from $2M to $4M?”“What’s your current plan to fill that $2M gap?” Prospect says: “We’re looking at Q2.” Classic deflection. Coaching Principle: If there’s no urgency → there’s no sale. Recommended Talk Track: “We’re in Q1. What’s stopping you from getting more leads in the next 30 days?”“What’s taking up all your time right now that makes this a Q2 thing?” If they genuinely don’t care about timing: “So if we could show you how to get 5–30 qualified calls in the next 30 days, you’d be open to that?” You’re collapsing fake delay. 4️⃣ Don’t Trust Their Close Rate Kevin said: “We close 50%.” You correctly called this fantasy. Coaching Principle: Never build ROI on their ego. Use industry standard instead (20%). Otherwise: - They don’t believe your ROI math - They subconsciously know it’s inflated - Your pricing anchor becomes fake This is subtle but critical. Kevin: “We hired a big company. Got zero meetings.” Most salespeople get defensive here. You reframed it. Frame: Cold email works.The vehicle works.That vendor failed. Strong Talk Track: “Kevin, you’ve been in business X years. I’m sure you’ve tried things that didn’t work. That doesn’t mean the channel doesn’t work — it just means that vendor didn’t execute.”

Don't be too hard on yourself, you executed a lot of successful tactics here, he got on the call thinking you were literally someone else 😂

Great turnaround call. She might not have stayed on the call with you if you hadn't given her some initial pricing. Sticker shock, but great job repositioning it via SDRs. Next time: focus more on drawing out the limitations of what they're currently doing in context of company goals. Get some questions in there about how much the company ideally would grow, what their current marketing channels are bringing them, if that's sufficient or if she even knows. She had a really hard time understanding the offer itself. I'd recommend you try to get in touch with someone higher up in the company. Great job maneuvering her into a better position by the end of the call.

This guy needs some sales training :)

I think this guy likes you and wants to work with you / buy, but he's NOT the decision maker. This one you should have dug harder / pushed for a call with the other DMs inside the company. You can and should still do that on follow up. The Compliance angle you can probably just send them all your copy up front before the campaign and get blanket approval. Doesn't have to be a blocker

Your pitch has gotten super smooth and refined, well done !

Nailed it, no suggested notes