Hey @Christian Locke wanted to give my 2 cents on this. 1. Depending on the offer, how old the list is, and how the business operates; you could expect to see any where from %3-5 on average. Now I have seen higher rates but it will ultimately depend on the offer for the age of the list. 2. With A2P being done, your account (or sub accounts) will be throttled down to a set limit per day. Of course you could make it higher, but you run into the risk of flagging your number (or sub account's number). Best practices would be to run a the DBR in a drip campaign and to split test the offer wordage. 3. The offer needs to be what the business is comfortable with. It has to make sense to offer the actual offer. Can't sell a $100 product for free, but if there was a significant upsell to be offered; it could offset running it for free. If their flagship product is $45, possibly consider doing anywhere between %25-50. Here is an example. If the product could be sold as a means of like taking a daily supplement, offer the first product for free. Than 30 days after they got the free product, offer them a %25 off purchasing the product for a year's supply. 1st month=Free. Months 2-13 (for a year's supply)= Normally $540 offered at a %25 off for a savings of $130 with the total being $410. 4. How the campaign should be structured should be tied into how the offer is presented. For quick wins, do a limited time sale for x amount of days if they respond to the sms. If the offer is more of a one time offer, run a more prolonged nurture campaign but change up the offer from time to time.

@Christian Locke no problem! We are all in this together!

Congratulations on your success @Adria Delany! That is pretty darn impressive to see those results.

Hey Devin! Glad you made it Texas finally (fellow Texan here😎) A2P has seem to become a hit and miss for everyone. Some have no problems, some have all the problems. Extendly has a free A2P Registration snapshot that gives you a good base to start from (along with a step by step course on best practices for A2P). I recommend checking them out! Like Andrew said, you can use a toll free number to help you get started if you are trying to implement the DBR asap.

@Damon Lamar I see the challenge for insurance agents since we are not selling a product and the way we get paid is by signing up a client through the carrier, the carrier pays us directly so the lead never sends us money. Just tying to think of a way to entice an insurance lead to call rather than just sending a message. Maybe offering a gift card or enter into a raffle? Something that doesn’t count as a rebate in the eyes of the FTC

I have seen many agents use this approach to get leads to sign up. I have even built an offer around it, just never deployed it as I started to transition my attention to my saas instead (only so many hours in the day for me to get stuff done 🤪)

Thank you @Kurt Hutflesz & @Sedrick Harris Just what I needed!