Day 7 Selling Rizz: The Silent Killer of High-Ticket Sales
When it comes to high-ticket sales, you may think closing the deal is the hardest part. But what if I told you the real challenge is what happens after the sale? Most refund requests or unhappy clients come down to one overlooked factor: misaligned expectations. If you’ve ever felt like a perfect deal went sideways, this is why. Words I Like: Most businesses obsess over getting more leads when they haven't even fixed what happens when the phone rings. Why Misaligned Expectations Are Dangerous When what clients expect doesn’t match what you deliver, even the best offers feel like a letdown. This can lead to: ❌ Refunds or chargebacks that eat into your margins. ❌ Dissatisfied clients who don’t refer or rebuy. ❌ Damage to your reputation and future opportunities. How to Fix This Problem (and Keep Clients Happy) Here’s a framework to align expectations and ensure success: 1️⃣ Pre-Frame the Transformation: - Be upfront about the results and timelines clients can realistically expect. - Example: Instead of saying, “You’ll double your revenue,” say, “Most clients see a significant revenue increase within 6 months of implementation.” 2️⃣ Clarify Responsibilities: - Clearly define what’s needed from the client to achieve results. - Example: “This system works best when you dedicate 5-10 hours a week to implementation.” 3️⃣ Reinforce Expectations Throughout: - Use onboarding guides, regular check-ins, or milestone trackers to keep clients aligned and confident. Example in Action Imagine selling a $15k business coaching program: 🔹 During the Sale: Outline results like scaling to $50k/month while emphasizing the effort required to get there. 🔹 Onboarding: Provide a welcome packet with timelines, deliverables, and success tips. 🔹 Ongoing Delivery: Conduct weekly check-ins to measure progress and resolve concerns early. Actionable Tip ✅ Audit Your Current Sales Process: Look at your promises—are they clear, realistic, and actionable? Reframe them to strike a balance between aspiration and honesty.