The last few days, I've sent emails to my list offering to help people run a 36-hour promo. A few specific requirements for that promo: 1. An offer you've promoted often, and your list knows about and wants, but hasn't pulled the trigger on 2. A price of $300+ It was surprising to me how many people who raised their hands only had offers in the $27-$57 range. If you want to make more money with your email list, an easy thing you can do today is to raise your prices, because: 1. If the top thing you sell is $27 instead of, say, $297, it takes 11 more buyers to make the same money 2. Selling a $297 product is NOT 11x more difficult than a $27 product, and in many cases it can actually be easier 3. Your overall positioning is way better if you offer something at $297+ rather than if you simply sell $27 offers On that last point: Imagine paying somebody $2k/month for coaching if they only sell a $27 offer. It's possible you might decide to do so, but to me at least, the price disparity immediately puts questions in my mind. On the other hand, imagine paying somebody $2k/month for coaching if they repeatedly sell a $500 course. $2k in this case immediately sounds affordable, and if anything, I'd be willing to pay more and I'd still feel like it's a good deal. So how do you raise your prices and reap the benefits? As with everything else, you start with what you've already got. In other words, simply raise the prices of an offer you already have. You don't have to go to $27 to $297. Any kind of a meaningful increase is likely to make you sales during the promo, and be good for business long term. So lemme ask you: Do you want to run a price increase promo this month? And not feel alone, not feel like you're going to screw things up, not wonder what to do? Vote away below. If we get enough people a-voting, we can make a challenge out of it and run it together.

I've been recommending list swaps as a way to grow your email list. The #1 objection I hear is: "My list is too small to make it worth anybody's while." How small is too small? 4 people? 100 people? 200 people? I was recently on a call with a list owner who has a list of 1,500 entrepreneurs. He said he's worried his list is too small to do list swaps! That dude asked for my advice about approaching people for list swaps. What I told him is: 1. A fantastic lead magnet and solid emails will go a long way. Right now, I'm doing a list swap with somebody who has a list of 150 people... because he's willing to custom create a lead magnet I know my audience will get value from. Plus his emails are solid. 2. You can always offer to make things right. If somebody's list is bigger than yours, you can offer to promote them multiple times, now and then again in 6 months or in a year etc. (In the end, that's the deal I ended up striking with the guy in point 1.) 3. Money can plug the gap. You can always offer to both promote the other person AND to pay them something to make the exchange more equitable. So? Are you convinced now? Are you gonna rush out and start doing list swaps? I hope so. But if not, I gotta tell you my dark-psychology conclusion here: I don't think list size is really what's holding people back from doing list swaps. Rather, I think it's the same old culprit that holds back pretty much everybody, pretty much all the time: Fear of rejection. Putting yourself out there... and having somebody tell you no or ignore you... and feeling so small and worthless because of it. If that's your situation, then I'd suggest, in the words of business coach Rich Schefren, that you put your business goals ahead of your personal development goals. It would be great to not care about being rejected, or to just do stuff in spite of this fear. But while you work on that, it can make sense to look for alternate routes to achieve your business goals. I'd like to point you to an opportunity to do so right now.

A reader forwarded me another marketer's email that said, "Are email agencies fucked?" And she (the reader who forwarded me the message) asked: "I wanted to know what you thought of this - is the writing on the wall for email copywriting?" That was two days ago. Yesterday I saw a promo (in my email inbox) with the subject line, "R.I.P. Email Marketing." And last week, I polled my readers on a different question, and got a response from a reader (and member of Daily Email House), who runs a 6-figure info publishing and coaching business. He wrote: "The sales from emails are really down, I sell maybe 10 % of my revenue through email, the rest is from ads and I am sending good emails, if I say so myself and almost daily." Is something in the water that I failed to notice? Or is email marketing dying? Any thoughts or better yet direct experiences?

I've been working with John on monetizing my list, and after several weeks of asking lots of questions to my readers, we realized the following: 1) Creating a lead magnet was something that would solve problems for many of my readers 2) I myself don't have a proper lead magnet with which to steadily grow my list with high quality subscribers So - John conceived of the idea of running a live cohort for a minimal price, in which I would build a lead magnet for myself while showing the cohort members my process, and giving them feedback as they create theirs. Jan 29 - initial tease to my list and LinkedIn to gauge interest Feb 4 - official "launch" with an email describing the live cohort Feb 13 - registration closed ​ Total marketing: 12 emails to my small list & 10 LinkedIn posts Zero ad spend. ​ 15 days from concept creation to launch closing. 4 cohort members paying me $99 each. Our first call is on Monday, and I've already built a template that is on its way to becoming my first sellable info-product. And of course, I started creating my own lead magnet, which will probably be a summary of this lead magnet building process. So - if you, too, are a barefoot shoemaker, perhaps you can also let your audience pay for the privilege of coming along for the ride as you make your own shoes.

After a grueling week of competition, our Daily Email House Teaching Tournament has concluded. The winner is... [... drumroll...] [... lights...] [... audience swooning...] [... results slowly appear on the screen...] ... Nick Bandy, with his promise to teach a low-stress ad funnel to a low-ticket product that runs at a VERY slight profit, indefinitely! [Nick takes a bite out of his gold medal as if to test out that it's really gold] In second place, we have Honey Syed with the promise of how to put your course in front of 50,000 proven buyers, without spending a dime. In third place, we have Kevin Hood, on how to use Threads to get hundreds of new subscribers to your email list in a month. [cheers and champagne bottles popping] Over the coming days, I'll reach out to Nick to see how we can best bundle up and present his exciting promise inside Daily Email House before the snows thaw from the East Coast. Thanks to all participants and congratulations to our medalists. We will be back in 4 years with another teaching tournament... or maybe a bit sooner.