20d • General discussion
Is email marketing... dying?
A reader forwarded me another marketer's email that said, "Are email agencies fucked?" And she (the reader who forwarded me the message) asked:
"I wanted to know what you thought of this - is the writing on the wall for email copywriting?"
That was two days ago.
Yesterday I saw a promo (in my email inbox) with the subject line, "R.I.P. Email Marketing."
And last week, I polled my readers on a different question, and got a response from a reader (and member of Daily Email House), who runs a 6-figure info publishing and coaching business. He wrote:
"The sales from emails are really down, I sell maybe 10 % of my revenue through email, the rest is from ads and I am sending good emails, if I say so myself and almost daily."
Is something in the water that I failed to notice? Or is email marketing dying?
Any thoughts or better yet direct experiences?
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Is email marketing... dying?
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