YouTube Ads (Avoid Junk Traffic) - NEW Feature
Hey Ad Men, Recently our agency were successfully whitelisted for a new feature that allows you to only show your YouTube Ads, on YouTube. As we all know, after keyword targeting went away early last year, YouTube Ads and lead quality has been a big topic of discussion... So, to help you combat this, I'd recommend you reach out to your Google rep, and ask them to be whitelisted to this feature too. In the screenshot attached, you'll see that you can 'Uncheck' the box: "Video Partners on the Google Display Network" Now, this doesn't mean that your YouTube Ads will go back to 'in-stream' only... But it does mean that your YouTube Ads will ONLY show on YouTube's platform. Anyways, worth doing regardless... especially if you've been experiencing lead quality issues. Hope this helps! -Brian 'whitelisted' Moncada