Hi all, Would anybody be interested if I turned my presentation from the 2025 Strength Forum into a 300 - 400 page paperback book? I've been toying with the idea for some time but am not sure there's much value or that there would be sufficient interest in it. I've drafted one chapter - so it's a long way from any sort of publication. I've also been toying with the idea of starting a vlog covering everything from my discovery, success and failures with HIT, to how I eat, train and mistakes I've made along the way (I didn't get fat for no reason!) Thanks, Jeff

This is a very un-British post… but here we go. A slightly self-aggrandising life update. (But first—context.) I’m 38. I scraped through university with a 2:2 in English & Media 😆 Spent most of my 20s being terrible at sales jobs… (I called my mum after day one and cried... yes, really) and building businesses that went nowhere. 💥🚗 Then around 30, something clicked (better late than never). 💡 Here’s what’s happened since: - Sold $10M+ in contract revenue in my IT sales career. - Grew the High Intensity Business Podcast (formerly Corporate Warrior) to: – 560+ episodes – 1.3M+ downloads 🤯 – 4.8/5★ from 134 reviews - Co-founded Optima Strength – Sold 76 personal training memberships at ~$376/month 💪 And more importantly—what my clients have done: - Live Oak Strength: $20k → $77.4k/month - Optimization Lab: $8.8k → $19.7k/month - Evolved Strength: $34.4k → $58.4k/month - Salus Strength: $79k NZD in their first full quarter - 39 other strength training businesses (verified): Add $12k–$50k/month in recurring revenue 🤑 - 300+ documented wins inside our private community (“Just signed 3 new clients”, etc.) And this one meant a lot: For the past 2 years, I’ve worked closely with Kyle Recchia, CEO of The Perfect Workout (~80 locations across the US). “Working with Lawrence has been invaluable. His insights, drawn from working with so many businesses, gave me access to strategies and best practices I wouldn’t have discovered on my own. He helped me focus on what truly drives results, applying the 80/20 principle in a way that’s simplified our processes and amplified our growth. His guidance has given me clarity and confidence in scaling the business.” 📈 And the one that matters most: Built a gorgeous family I’m proud of with my beautiful wife, Aisling. ❤️ Next step: I’m opening up spots for a small number of strength training business owners who want to add $12k–$50k/month to their business.

a shift is happening you can feel it even if you can’t explain it

From tomorrow, I'm away for the week in Dingle, County Kerry (Ireland) for a short break with the family 😁 Have a great week guys!

Lawrence mentioned that James T (James Biddle) was an OG of HIT in my home town. Actually the OG was a chap by the name of Paul Dickens (who went on to be the chief fire officer for the area). Paul had been living in America and trained at a Nautilus Gym over there. When he came back to the UK he introduced me to the "pleasures" of HIT at Sugars Gym around 1977 or 78. Mentzer was gaining momentum around the same time and my interest had been piqued by Paul. A number of us followed the Mentzer path including me, a guy I only ever knew as "Big" John and my subsequent training partners Rossie and Mark (who is sadly no longer with us). There was also a chap called Craig who had found a Nautilus Gym which was so good that most of the HIT group left Sugars and took to making a 70 mile round trip to train there usually three times a week. Craig is featured on James T's insta page and absolutely transformed his body using HIT. Very inspirational. Eventually we all moved to a much more local gym that was stacked with Gen 2 Nautilus kit and that is where I met James who worked there as a trainer. James eventually left and set up United with the help of Mark and Craig before selling it and moving to his current set up. All our paths have criss-crossed many times over the last 50 years. This clip is the late Mark being trained by James and filmed by Craig. High Intensity 5-Minute Miracle Workout Arthur Jones