Working on an exciting project that will help so many strength training business owners add $10K+ per month to their business. Anyone excited?

Over the years working with clients, I have noticed something interesting. Most of them understand the idea of training hard, but very few truly understand the context of that effort. The body is not a machine that simply obeys force. It is an adaptive system that reacts to stress, mechanical, chemical, and neurological, and then needs time to reorganize itself before it can improve. When I started experimenting with true high intensity work, I saw firsthand what Arthur Jones meant by quantifying fatigue. The magic was never in the machines. It was in learning how to isolate a muscle, drive it into deep fatigue, and then step back long enough for the body to do what it is built to do — adapt, grow stronger, and become more muscular in the process. What really changed my perspective was seeing how often even experienced lifters chase failure for its own sake. They confuse effort with progress. What I have come to realize is that stimulus is only half of the growth equation. Recovery is not passive rest. It is the active rebuilding phase that determines whether your training was productive or just exhausting. Intensity lights the fuse. Recovery is what makes it explode. — Markus Reinhardt

I cofounded Optima Strength in Galway, Ireland in 2020. This was my first visit to the new location, and first time back in 2 years 🤦🤷‍♂️ Optima delivers 30-minute 1on1 workouts and virtual workouts. Great to see Sean & Miriam Dunleavy. It was great reminiscing with them both and hugely gratifying to hear that a huge number of my original clients are still there. A reminder of the high life time value per client in HIT when you look after them. Notice Eggert Barwich's impressive MedX machines with the black upholstery and chrome weight stacks. His Lumbar Extension is much more professional-looking and more comfortable than the MedX Core version (blue upholstery). Great workout. I hadn't trained on MedX since I was at Jim Flanagan's gym in November last year! My lower back is sooooooooore 😆 Looking forward to collaborating more with Optima to show case the studio and who knows what!

Hello Lawrence, Great to be a part of the growing H.I.T community that you have created . Wishing you all the best! .

When did you first discover it? Comment below! I'll go first...