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2 contributions to AdClass
Lead vs Schedule optimization
We've got an account with basically no calendar availability right now as they're transitioning sales teams. It's opt-in → VSL → book a call. Currently optimizing for Schedule, but would it make sense to relaunch and optimize for Lead while we can't get schedules coming through?
How diverse do your creatives need to be nowadays?
I heard with the Andromeda update you need your creative to be more diverse. No more of the "one body copy with 10 different hooks" strategy. But how diverse do the creatives need to be? Can I still reuse part of the same script if I edit it differently, wear a different shirt, maybe a different color grade? Or do I actually need to word it differently? TIA
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Peter Vander Wall
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5points to level up
The accountant's marketing guy 🚀

Active 2h ago
Joined Oct 7, 2025
Crown Point, IN
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