We've got an account with basically no calendar availability right now as they're transitioning sales teams. It's opt-in → VSL → book a call. Currently optimizing for Schedule, but would it make sense to relaunch and optimize for Lead while we can't get schedules coming through?
I heard with the Andromeda update you need your creative to be more diverse. No more of the "one body copy with 10 different hooks" strategy. But how diverse do the creatives need to be? Can I still reuse part of the same script if I edit it differently, wear a different shirt, maybe a different color grade? Or do I actually need to word it differently? TIA