Google’s year-end recap is loaded with major updates. The big picture: more AI automation, more controls for advertisers, and a huge push toward performance clarity. Highlights at a glance:AI Overviews now show ads globally, AI Mode unlocks mid-funnel queries, AI Max launches in 2026, PMax finally gets real reporting (search terms, channels, negatives), Demand Gen adds feeds + CPC bidding, YouTube rolls out Shoppable CTV, Merchant Center gets AI visuals + brand profiles, and Google Ads gains Asset Studio + smarter data tools. Overall trend? Automation + transparency = the new 2026 performance stack.

YouTube now lets all creators test up to 3 titles, thumbnails, or combos per video.Results are based on watch time, not CTR, so the winning title is the one viewers actually stay for. Huge upgrade for smarter, data-driven video optimization.

Google now allows users to leave reviews under a custom nickname instead of their real name. This new pseudonymous identity applies across all public contributions in Maps and Search. Why it matters: Clients in privacy-sensitive niches (legal, medical, finance, home services) may feel more comfortable leaving reviews, which can boost review volume. Spam filters still work the same, Google sees the real account behind the nickname.

We’re going live today from 16:00–17:00 (Amsterdam time) for our weekly SEO session.Jump in, ask your questions, and get practical insights you can apply immediately. 🔗 Join here: https://meet.google.com/dfn-ksdi-uos 📞 Or dial: +31 20 257 6890PIN: 495 818 435# See you there! 👋

In about an hour I’ll be hosting a live SEO Q&A.Got questions about keywords, content, technical SEO, backlinks, or anything else? Join in and ask them live. 🔍 🗓 SEO LiveWhen: Wednesday, November 26 · 4:00 – 5:00 PMTime zone: Europe/Amsterdam 🔗 Join via Google Meet:Video call link: https://meet.google.com/tph-onzq-nsq