Every time someone hears “Google rolled out a core update,” the timeline goes full meltdown mode… 😱 “My rankings dropped!” 😵 “Is SEO dead again?” 🤡 “Should I rewrite my whole site?” Here’s the reality: A core update is not a penalty. It’s Google recalibrating how it judges all content on the internet. Some sites go up, some go down, not because something broke, but because Google changed the rules of the game slightly. 🎥 I made a short video that explains exactly what a core update is (without boring you to death) Watch it here 👇

We've been hit with a dip in impressions as you might have seen in your Google Search Console. Now don't worry since this is because of a simple parameters update from Google themselves. Tools went from being able to scrape n=100 results at once to n=10. You might even see a little increase in rankings/clicks due to this update.

Google’s new SCAPE parameter update limits AI tools (like ChatGPT, Perplexity, etc.) to scraping only the top 10 Google results instead of the top 100. That means if you’re not ranking page 1, you’re basically invisible to AI answers now. Time to fight for that top 10 spot 🧠💥