The New SEO Flex: Being The Last Click
Everyone obsesses about getting the click — CTR, impressions, rankings. But the real metric that moves the needle today? Being the last click. If someone searches → clicks your page → and doesn’t go back to Google to try again, that’s the signal. That tells Google you resolved the search. That’s retention. That’s intent match. That’s why your competitors with weaker backlinks and lower domain authority sometimes outrank you — they’re the last click more often. So stop measuring success only by traffic and positions. Start measuring how often people stay, scroll, engage, convert, or simply don’t bounce back to the SERP. Modern SEO is not about being the first result — it’s about being the final answer.
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Daan Coenen
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The New SEO Flex: Being The Last Click
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