Thoughts on fatjoe.com?

SEO Skool update: According to Danny Sullivan, all of Google’s ranking systems, including AI-powered search, reward content written for humans, not for algorithms, LLMs, or trendy acronyms like GEO or AEO; despite new AI search experiences, Google says there’s nothing new you need to do beyond what has always worked: create content that genuinely satisfies users, answers their questions clearly, and feels like “this is exactly what I was looking for,” because the more you optimize for specific systems or models, the further you risk drifting from the core goal, and as those systems improve, human-first content is what consistently stays ahead.

Google clarified that canonicalization happens twice on JavaScript sites: once on raw HTML, and again after JS rendering. If your HTML and JavaScript set different canonicals, Google may get conflicting signals and index the wrong URL. Best practice:Set the canonical in the initial HTML and keep it identical after rendering. If JS must control it, don’t include a canonical in the raw HTML. Always ensure only one canonical tag exists after render. Important for React, Vue, and Angular sites, check raw vs rendered HTML in Search Console if canonicals look off.

We’re jumping on a live meeting today at 16:00 to talk SEO, Google updates, and open Q&A. 👉 Join here: meet.google.com/qkm-jptk-xjv See you at 4 🚀

Big thanks to everyone who joined so far 🙌 This community is growing fast, and the quality of discussions, questions, and insights keeps getting better every week. More SEO breakdowns, real-world tests, and Google update insights coming up.If you’ve got questions, cases, or experiments you want me to look at, drop them in. On to 50 🚀