4d • General discussion
Stop Writing Content About Keywords, Start Writing Content From Intent
Most websites still produce content by picking a keyword, stuffing it in headers, and hoping Google cares. But Google doesn’t reward keyword presence, it rewards intent fulfillment. Behind every query is a job to be done: compare, decide, diagnose, evaluate, buy, fix, learn, or plan. When your content is built from intent, not just keywords, you answer the actual need. You know you’ve succeeded when visitors don’t need to return to Google to clarify their search. That’s what signals to ranking systems: “This page solved it.” So before writing a word, ask: what is the user trying to get done? Then build the page around that mission. Keywords get you seen, intent gets you chosen.
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Stop Writing Content About Keywords, Start Writing Content From Intent
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