Been a super interesting week. I got to try out some of the brand workshop suggestions earlier in the week. The 'if the brand were...' exercises as icebreakers worked well. From there the GV 3-hour Brand Sprint was used. The brand personality sliders and audiences exercises were the ones that resonated most. For anybody using them, careful on the brands either side of the sliders. In the latter part of the week, I facilitated a 'Concept Workshop' to help a customer ideate on how to build a new PS product suite, iteself a bunch of workshops wrapped into a brand. Used many of the #AJ&Smart design sprint tools. I added a bunch of 'canvases/cards and exercises to help the customer pinpoint: Audiences, GTM canvas, Silent Note Taking, New Product Factsheet and Experiments to run to bring the new experience to life. For those doing something similar, the learning here was that thinking about the GTM, tactics to sell and experiments to run grounded the attendees in reality and helped make informed / practical choices. Very basic example attached. Have a great weekend all.

Does anybody in the community have any cool exercises or blueprints for running a brand workshop? Previously used brand insistence canvas, biz model and vpd type stuff. Ideally looking for something that can help build out overarching and sub-brand messages almost as a tree. 😀

Hello Facilitators👋 I'm really curious about where everyone is from. I'd love to make this a mega post where we can see how diverse the Facilitator Club community is. Who knows, you might find a lot more people in your area than you thought! Once I have lots of answers on this post, I want to make a nice graph!