@Carl Sarfi @Suzanna Kiraly Support also recommended that you do not run e-mail campaigns on the clients primary domain. They suggested and I agree, that you setup a sub-domain for this purpose. Worst case, from their words, is that the sub-domain gets blacklisted but your primary domain would be fine and not interrupt the clients e-mail.
1. Run DR 2. Nurture leads through the DR 3. Tag/Organize/Structure their DB based on information gained from DR. (This and above should be month 1/DR service stuff) 4. Attempt to cross "Review Automation" or some other individual service you have identified. Letting DR act as the "Stepping-Stone" is the real value of it headlining. The results it brings the client get them busy and show them immediately that you are a good investment. RIDE THAT WAVE WHILE IT LASTS. Slowly but surely trickle in more things you can do each month. I also agree with whoever said once a quarter for DR. Do not get too grabby with that or you will burnout your list. You CAN use e-mail newsletter though for more top of mind marketing and that is less invasive than SMS.
We launched a really awesome Google review boost for a client, using the knowledge from this course. Specifically, we sent out a Google review campaign to just 150 regular customers and past customers. This campaign consists of a sequence of four messages that are sent over a span of one week. By the second day, we already had 35 new 5-star reviews on Google. My client was ecstatic, extremely happy, and it was definitely a great start to the week. So, don't forget about the Google review campaign, folks. I hope this has motivated you. Talk to you soon.
Hi all, This morning I was very excited to start my first DR campaign for a gym. I got a few gyms for a free trial to get some testimonials. I have a list of 2000 contacts for this gym. Day 1: DR offer: Hey <firstname>, it's Ashley at <gym>. Today we are giving away a few FREE 10 day passes, if you want one, just reply 'ME'. If you want us to stop texting, reply stop. 100 contacts sent 3 opt ins but no appointments 7 opt outs I was a bit disappointed, but I will keep going! Day 2: DR offer: Hey <firstname>, it's Ashley at <gym>. Today we are giving away a few FREE 10 day passes, if you want one, just reply 'ME'. If you want us to stop texting, reply stop. 100 contacts sent 2 optins but no appointment 5 optouts Day 3: DR offer: Hey <firstname>, it's Ashley at <gym>. Today we are giving away a few 10 day passes! Do you want one? If you want me to stop texting, reply stop. 100 contacts sent 6 optins 3 appointments 1 buddypass 5 opt outs Today was a good day! Day 4: DR offer: Hey <firstname>, it's Ashley at <gym>. Today we are giving away a few 10 day passes! Do you want one? If you want me to stop texting, reply stop. 6 optins 3 appointments 2 buddypass 9 optouts We feel for sure there is more traction and follow-up systems are doing its job. It's a perfect start for both of us, so we will keep doing the remaining list. But we will do another test with personalized WhatsApp message outreach, which is more popular in Europe. Also we took over their 'lost leads' being the missed calls and the GMB chat, so we will start working these leads from now on. Day 12 of sending messages: We fine-tuned the process and we are doing 5–14 appointments per day including the buddy pass and around 7 opt outs per day. We still have half of the list to go, so everything is working very well. Ready to scale! Clear winner is: if you want one, just reply 'ME'. If you want us to stop texting, reply stop. Thank you
Bull's don't flinch at flies! 100 sent just means you need to send 200 more. :) Don't judge the numbers until you are at 500 at least. I know it's hard, but it is like losing weight while standing on the scale. Go outside, breathe, walk around the block...anything! I get trapped in that SMS Lab watching the mice move too! Gotta take a break.
what tool can I use to move people from facebook to my funnel? For example, I post a curiosity question, they respond that they want my lead magnet, is there a GHL chatbot or anything similar I can use for facebook lead attraction automation? I know of manychat for instagram but I'm wanting to see if I can keep it all inside GHL. Or if I use manychat does that integrate into GHL?
https://www.youtube.com/watch?v=a0ZPO1dqp2c&ab_channel=HighLevel https://www.youtube.com/watch?v=mhFlAn0CHUg&ab_channel=LocalBizDomination Have not used either of those, but figured I would drop here in case it helps. Also, just personally speaking, I would have the Facebook organic comments say a keyword if they are interested like "NOW" or whatever and then manually DM them the link you want them to view. That link can be an opt-in form from GHL put on a non-indexed page of the clients website. Then that form can be a trigger for automation sequences. Just my .02
I've been in IT and Cyber Security for a long time and looking to launch my own business to replace that income so I can leave in the next year. I haven't picked a niche yet. Need to find my first clients to determine what direction I want to go. I appreciate all the info in this group.
@Ron Gibson Interesting Ron, so I was looking at Construction for my niche as well and I may have started over thinking it. Curious if you stayed general, or if you went very specific. Would you say that targeting cement oriented construction companies, or masonry companies is too specific vs say maybe just going after GCs?
Do you guys think that the gym industry is too saturated? It is probably the niche where I have the most familiarity with and where I think it will be easier to reactivate leads compared to other niches and I can't think of any other niches that would be as good. I was originally planning to do home service but I don't know much about that niche.
The key to saturation is ignoring it for the most part. As long as you have a great product, that helps clients get sales/book appointments, and you have a client in need nothing else matters. All the features and bell's and whistles in the world cannot replace a client who is in need. Start with the right prospect and you will be great in any niche!
I am about to go hard at local FB groups marketing post. Has anyone had a lot of experience with this? I want to funnel them from the group in a "Anyone looking to land 10 new clients in the next 8 days?" style post (but not that cringy). "Yes" comments get a link to a webinar, which lead to 1:1 meets. Any advice on this or some catchy one liners that don't say "DR" or "Database Reactivation" etc in the hook? TIA!
Hey Guys! Does anybody have SOP's or a good strategy to get new clients onboarded (mostly for GHL) that they wouldn't mind sharing or giving any tips? I am extremely OCD and like to stay organized so anything helps here. Thank you
SpyFu for competitor Google/FB Ad research. I actually prefer to dig into other dermatologist who run ads on FB bc those are more likely to be offer heavy, whereas Google Ads by default really dont want you sales pushing so aggressively. Competitor research is huge though and even using something like Screaming Frog (SEO Tool) and putting in a competitor domain, sort by pages that are set to noindex (hope being that they have landing pages for ads) and you can do a dirty "funnel-hack" style method there to get some info. Groupon and other sites as mentioned by Ceilia and training. Consider the audience CLOSELY though. 1. Are they returning customers or new? 2. Am I cross-selling, up-selling, or is this first touch? 3. Create persona profiles for the audience for your own purposes so that you can better understand who they are, where they are, how they talk, and WHY THEY BUY.
@Carl Sarfi I have quite a bit of tools in my agency that already help with this, but tools like SEMRush/AHrefs (SEO Tools) help to see how the Google Algorithm identifies your competitors. I would track them, then I would search for "services + area name" of my client and pull names from the search results who run ads or are organically listed as well. Then I would look those up on FB and use the "Transparency" section to see the previous ads they ran. Its all public domain stuff.
With the database reactivation offer, what is the typical amount of time it takes to get everything set up and going for a client, including getting a phone number set up and A2P 10DLC registration done for SMS?
For DR, setting client expectation of time to implement is the most key element to the whole process. So A2P will be a big part of this. I register all my clients using their EIN number for their business. If they do not have one, then I likely have stumbled into the wrong client with my own targeting. I personally would quote the full 6-weeks if they do not have an EIN number. If they do, I usually get it back within 3 days no issues. Yet, I would still quote the full 6-weeks to the client and say "usually we have X happen". This is important to make sure the client knows the potential. The same is true for the automation creation side. Even using Snapshots, you WILL have alterations and bugs and more that you will have to learn/adjust. Pad, pad, pad, pad that time for client expectation. You only get one shot to set expectation, set it right and you win! Set it wrong, and you gotta find another client :D
@Henry David I do mostly flat rate work for this. So 5k or 10k down. If they choose to continue to use me, I charge a SaaS fee for the access etc and then we do project work for any additional campaign runs. But I could just as easily do 50% upfront 50% backend. I am very flexible with how I get paid, bc I generally don't care so long as I am paid in full. I do try to steer them towards the fastest path first though.
Hello All! I wanted to take a moment and write out the story of my first DR. This was a client that I had worked with in the past. They are a private company, but the work they do is all centered around gov contracts, so there are a few adherences to policies I had to watch out for. The particular task I was hired for in this case, was for a conference that was occurring 3 weeks from the time of hire. Initially, the ask was for whatever marketing method I wanted to get butts in seats at that conference. I need to get 100 people in attendance. This conference is geared towards a specific type of business owner such as minority, women-owned, SDVOB, etc. At first, I was going to take my usual approach, but after thinking more about it this was a perfect chance to use Robb's DR method. In the discovery call, I pitched the client on the idea and did it without mentioning GHL. However, this client is particularly up to speed on marketing strategies in general and asked if my approach was "some type of white-label GHL service". Without hesitating, I said "Yes, however, GHL is just the platform, we use our proven methodology in conjunction with your database contacts to bring you the same results that have been brought to over 500 other businesses the same way." She said, "Thats great. we use another CRM today and I was looking to move to GHL long term". Immediately, I let her know I can assist with that move. Some other things to note here is that this clients also needed a home for a LMS. I pitched using GHL to do that as well. So with only 3 weeks to get this done and one weekend I had to perform an ash ceremony for my father who passed in July, I knew I would be in a time crunch. I wanted to skip A2P and just use Toll Free. I knew also after viewing every single snapshot Robb has, there really isn't one fit for using a link to register people. The client was using Brushfire (event management platform) and they have a link I had to get people to register with. Additionally, if the particular interested business fit the mold of minority owned, women owned, or SDVOB I needed to try to nudge them to register with her. They would be able to pay less for their registration if they did so there was an easy incentive. Yet also, if they weren't interested in this conference in this area then I needed to ask if they were interested in upcoming events in 5 other cities and if so tag them for later use.
Thanks again to all the community members for making this possible. I'm looking forward to consuming the content by this Sunday! I'm not just studying the material, but setting the stage to execute the plan!
Hello everyone, I am new to the world of SaaS, even when a large part of my life I have sold software and have an IT background, this still seems a bit complex to me, I suppose it is because of the Marketing aspect itself...
I recently signed a new client for web development and rep management services. I also pitched them DR, but they told me they didn't have a database despite being in business for 30+ years! Fortunately, I have a White Label Suite subscription so I pitched lead gen with an opt-in page and they went for it. Curious if any of you had had similar pivots for clients without databases. What were your results?
Yes I had a client that not only had a list, it was 10 years old and they needed more results than the list could likely bring. I setup a LinkedIn Ad, that led them to a page with NOTHING except an opt-in form. Allowing the ad itself to do the hook/sink. That form was tied to GHL Automations that then slid them into the main offer line with the regular opt-ins. Also, if you are going through all that trouble, Cover Your A** by going for the double opt-in. Double Opt-In for B2C is the most secure way thus far to legally protect yourself and your client from issues with privacy protection etc. This means they first opt-in as cold traffic through your website using the form, then the first SMS they receive is a confirmation text asking them to confirm their opt-in. Now you have the form + the SMS optin. Hard to say they didn't want to me marketed to!