Award season is coming up, so I thought I’d make a leave-behind for people to forget in their padfolios! As a writer without a logo, I didn’t know what to put on the front. So I decided to draw inspiration from my passion outside of advertising. ⚾️

Bill Bernbach was the guy behind VW's "Lemon" ad. He started Doyle Dane Bernbach back in 1949 which later became DDB Needham and today is known as DDB Worldwide. As an art director, he was really the first guy to get the AD to the creative table with the CD and Sr. Copywriter. His quote is still true after uttering this in 1964. _ _ _ YOU'RE NOW OBLIGATED TO BRING ONE AD TO THE A.D. SKOOL for a 7-day free trial... '"cause, you know, Bill and I were tight." JUST TELL THEM TO JOIN >

Many of you are familiar with the Ad Professor on LinkedIn (and other platforms)... many of the ads they create are great in concept. for brands projects real (and imagined). Some miss the mark - IMHO. Here are two that I stumbled on to today. What's your opinion?

You should know. You planned it. You created it. Your viewer is going to head straight for your bullseye. And then what? Is that it, or can you offer a little more? A twist, perhaps?

Apparently, I was late to the party and didn't know about this college football campaign for the beer Dos Equis... I watched the end of a fantastic Tennessee vs. Georgia football game and noticed the incredible timing of this Dos Equis TV spot, followed by a "Go for Dos" chyron as the Georgia Bulldogs converted on a 2-point conversion to tie up this super-rivalry game on Saturday. Regardless of the game outcome, I call that a WIN. 😂 MENTAL NOTE: Are there any "free gifts" waiting for you and your creative team to get behind to imbed your brand exactly where they live... if even for only a few select moments? Let your brain pan for that gold, like the agency Havas did.