Hey bros, After going from sending 30+ booty-licking IG DMs/day with little to no responses… To know booking sales calls with big-name prospects pretty much every week… I’ve learned ONE huge lesson along the way: 👊It might NOT be your outreach that sucks.👊 Hear me out. When you outreach to potential clients every day and still get 0 responses… The knee-jerk reaction is to blame your script. So, you tweak it. Rewrite it. Or hunt for the “next best outreach method.” But, let me tell you: For most people, this is the most detrimental thing they’re doing to their copywriting career. Why? Well, read this line below, and re-read it a couple of times till you ultimately grasp the idea of it: 😱There’s more to client acquisition than just your “outreach method”.😱 You see… there’s also the: - Lead quality (How qualified, sophisticated, etc, your leads are) - Outreach script (The “outreach method”) - Reply framework (How you turn people’s interest into an appointment) - No-show rate (Are people ghosting after booking calls?) - Sales Process (your line of questions, sales script, payment options, etc)  If even one of these is out of whack, your results will suffer—no matter how fire your script is. For example: If people reply to your DMs saying they’re interested… But you can’t seem to convert that interest into booked calls, guess what? Spoiler alert: The problem isn’t your opening message. It’s your reply framework. Your goal isn’t just to get replies—it’s to transform those replies into results. Take a second to think about where you might be slipping. Chances are, the solution isn’t a new script. It’s optimizing the system behind it. Hope this helps.

Hey 4D army, Connor McGregor taught me one of the most useful sales principles I know… That now helps me close copywriting sales calls like it’s nothing. And I’m about to share it in this community post. See… Back when McGregor was in his prime, beating the sh*t out of people and making a bag💰… He would always do ONE thing during faceoffs to rile his opponents up. What was it? He’d talk a crazy amount of trash and control the “emotional game”. When Connor started talking sh*t… His opponents had no option but to say stuff back. And, if you want to close sales calls on autopilot as a writer… You should probably copy what Connor McGregor did during his faceoffs. See… Sales is an emotional battle. Your prospect either buys off your confidence, Or you buy off their doubt and BS. The reason most copywriters struggle to close calls is because they buy their prospect’s BS. For example, if the lead says, “Yea, but the price is too high, and I did this before and it didn’t work :( “, The copywriter usually responds in a way that goes along with the doubt… Agrees to the BS…and as a result gets them off the call with no payment. Instead, if you channel your inner McGregor… You can control the emotional frame. You maintain confidence, address their objections head-on, and steer the conversation with authority. When your prospects hit you with some doubt… don’t reply with doubt. Reply with confidence & enthusiasm. That way, you’ll control the game and your prospect will have no choice but to transfer that same positive emotion back at you. Example: Potential Client: “Yea, but the price is too high, and I did this before and it didn’t work :( “, You: “Yes! I’m actually SO glad you brought that up. Because the way that I do x is different so you probably haven’t tried it… and I can sometimes lower the price to y if this happens! How does that sound??” Hope this helps. Lmk what you think in the comments.

Hey 4D army, As I’m writing this, I literally feel like sh*t. I have a sore throat that burns with every swallow… A runny nose that won’t stop dripping… And a head so clogged and heavy it feels like it’s stuffed with wet cement. All the sugar from the holidays has caught up to me :( Anyways, I thought I'd cherish this moment, the day after Christmas… To give you a tip I learned from reading multiple biographies of Elon Musk. This tip has made me $2000+ with copywriting. It’s something simple, but very effective. So, let’s just start with this quote from the man himself, Mr. Musk: “You get paid in direct proportion to the difficulty of problems you solve.” He was 100% right when he said this. Now, there might be some exceptions to this, like OF girls…😂 But for the most part… the point still stands. For example, why do heart surgeons get paid so much in the corporate world? (500k/year) Because they solve a huge problem. Very few people have the balls to go out there and do their job. And, how is Elon the richest man on the planet? Because he solves HUGE problems. - Elon is focused on saving the environment with electric cars - He’s working on making travel to Mars possible, in case anything happens to planet Earth - Musk is solving the California traffic problem with his business, “The Boring Company” - So, here’s how you can take this and apply it to your copywriting journey: - 🎉Instead of positioning yourself as a “dIreCT rEnsPONse coPywrITer” to your prospects... position yourself as a problem solver. For example: “Im an email marketer hire me” turns into→ “I can help you save the trouble of having to come up with new email ideas every day, and making sure they convert people into your program… since I’m an email marketer” You understand? Hope this helps CP

Hey 4D army, I have a big lesson to share with you in this community post. Something that no one’s probably told you before… Since, people usually learn this lesson from a bad experience. (Like I did.) Let me take you back. During my beginner days, back when a goldfish with a keyboard could’ve smoked me in a copywriting competition. I was grinding hard, cranking out emails daily… And tossing them into Discord servers like breadcrumbs, hoping for feedback. It was all fun and games… until January 12th, 2024. That day, I wrote what I thought was my masterpiece. My magnum opus. I wrote the sign-off with pride… Re-read it, and thought, “Damn, I cooked.” The copy? Fire. The structure? Impeccable. The CTA? Chef’s kiss. Feeling unstoppable… I uploaded my email to not 1, not 2, but 3 Discord servers. “There’s no way anyone critiques this,” I told myself, Smugly imagining compliments pouring in like confetti at a parade. But oh, how wrong I was. At 3:23 PM, I treated myself to a juicy, buttery ribeye steak. I was on top of the world. When I got back to my desk, still drying my hands from the dishes, I saw it: “New Gmail Notification: 4 people added comments to your document.” “Ah, here come the compliments,” I thought. Grinning as I clicked on the doc like a lion ready to bask in applause. But instead of roaring applause, I saw… 👊13 gut-punching comments ripping my email apart.👊 One by one, the critiques slapped me in the face like icy water. “This intro doesn’t flow,” “The CTA is weak,” “This entire section feels clunky.” They didn’t outright say, “This sucks”... But the message was loud and clear. Let me tell you, I didn’t just doubt my email—I doubted my entire existence. I closed my laptop and didn’t touch it for the next 37 hours. I sat there, staring into space, replaying every comment in my head. “Am I cut out for this?” I whispered to myself, the screen’s glow reflecting off my unshed tears. But here’s the thing: I wasn’t bad. I was just tying my ego to my copy.

Hey bros, GM. it’s 10:00 AM in the US…and it’s also Thanksgiving. :) Just hopped off a sales call. Didn’t close though lol. Anyway, I wanted to share this piece of advice for every beginner copywriter here: Don’t give up. I know, I know, you’ve heard it a million times. When you were a 7-year-old kid and started throwing a fit when you couldn’t do your school’s math assignment… What did your teachers tell you? Never give up. When you started desperately sobbing under your breath after losing in your favorite sport… What did your parents tell you? Never give up. What is a random kid in a copywriting skool community telling you? Never give up. It’s overused and it’s annoying. I understand. But if I’ve learned anything from my first year of copywriting… Dozens of sales calls… And thousands of dollars made… It’s that “not giving up” is the MOST IMPORTANT piece of advice you can follow. Why? Because when you don’t give up & stay consistent… You’ll eventually get exposed to certain information that’ll help take you to the next level. At least that was true for me. That’s it for this post though. Wrote it in like 2 mins so don't mind the shitty copy lol. CP