Hey bros,
After going from sending 30+ booty-licking IG DMs/day with little to no responses…
To know booking sales calls with big-name prospects pretty much every week…
I’ve learned ONE huge lesson along the way:
👊It might NOT be your outreach that sucks.👊
Hear me out.
When you outreach to potential clients every day and still get 0 responses…
The knee-jerk reaction is to blame your script.
So, you tweak it. Rewrite it. Or hunt for the “next best outreach method.”
But, let me tell you:
For most people, this is the most detrimental thing they’re doing to their copywriting career.
Why?
Well, read this line below, and re-read it a couple of times till you ultimately grasp the idea of it:
😱There’s more to client acquisition than just your “outreach method”.😱
You see… there’s also the:
- Lead quality (How qualified, sophisticated, etc, your leads are)
- Outreach script (The “outreach method”)
- Reply framework (How you turn people’s interest into an appointment)
- No-show rate (Are people ghosting after booking calls?)
- Sales Process (your line of questions, sales script, payment options, etc)
If even one of these is out of whack, your results will suffer—no matter how fire your script is.
For example:
If people reply to your DMs saying they’re interested…
But you can’t seem to convert that interest into booked calls, guess what?
Spoiler alert: The problem isn’t your opening message.
It’s your reply framework.
Your goal isn’t just to get replies—it’s to transform those replies into results.
Take a second to think about where you might be slipping.
Chances are, the solution isn’t a new script.
It’s optimizing the system behind it.
Hope this helps.