OK, so we've all heard it: The subject line is the most important part of the email. If you don't get them to open it, all the email will be useless. There are people saying 80% of the email is just the SL, and they're probably right! Yet in all the reviews and in the free Copy Review Calls, almost every subject line says something like: "You will fail if you do this"😴 Now here's why that is a terrible subject line: 1. It's confrontational: you're making big claims with full certainty about the future of your reader which can make them skeptical or offended. 2. It's the lazy man's way of creating intrigue: "This" is not specific enough to arouse curiosity. You don't want to reveal the whole idea of your email in the SL, but you must refer to something particular or interesting, otherwise saying "this" is just confusing. 3. It's vanilla copy: this SL could literally be written for any product or service for any audience, there is nothing a specific avatar can relate to. If your subject lines currently look like that one 👆, I'd recommend writing 3-5 SL per email as a baseline. Here are some patterns for writing different subject lines: 1. Make it benefit-based: "4-5 new clients a week with this evergreen YT video" 2. Focus on their pain points being extremely relatable: "How to never hesitate when a girl makes eye contact" 3. Challenge a commonly-held belief: "Why running on the treadmill keeps you fat" 4. Come from an angle of extreme curiosity or pattern disruption to catch the reader's attention, with subject lines like "700" or "You're ugly". Don't overdo it, as you can come across as clickbait or a clown. Those examples above are just that, examples, and they can be improved. But the bottom line is this... Subject lines are more important than you probably think. So work on them, and write more than you're currently writing. Like this post and let me know in the comments what you think!!!🔥

Everyone can do that https://docs.google.com/document/d/1Mf7qSm5Zagq6A3jd9yOLCvvLY71X7mxZZh643jWtVqk/edit?usp=drivesdk

I'm back with another copy review :) Reviewed a lot of copies the first time (not all of them, because there were wayyy too many), and think it'd be cool if I did it again.

I'm not joking I have been reading one of the best copywriting book " The Copywriter's Handbook " ........... 4th edition which BTW i recommend y'all to read So getting straight to the point ....... In the book , chapter 4 , pg no. 107-112 has a lot of things for copy length. And here's what they are ........... --------------------------------------------------------------------------------------------------------------------------------------------------------------- 1) "The question isn’t how many words you should write; it’s how much information to include for the copy to accomplish its sales mission" 2)Three factors determine copy length: 1. Product : How much features and benefits and selling points it have that's why tech products has considerably big copy 2. Audience: How much info. they need and how are they ? Ex: For selling a book club membership prospects will read 12 pages because they are readers and love reading and actually 12 pages of sales letter pulled out most orders. 3. Purpose of copy: What a copy is written for ? Lead , reply , going to funnel or a direct sale. Ex: Copy designed to generate a lead can be short while for direct sale of expensive product or service need to completely persuade the reader to buy 3) The author has developed a tool , a copy length grid which you could refer for determining copy length grid. But before there are two major factors determining whether long or short copy will work best for your promotion: - Emotion: The more emotional the purchase (think: diamond ring 💍), the more words you need to guide the heart. - Involvement: The more thought and effort your buyer puts into the decision, the more copy you need to support it. 📎 No one writes essays to sell paper clips. 💍 But try selling a $5,000 ring in one sentence — won’t work. And the copy length grid the author provides in book is attached by your bro for you guys to refer to ofc stolen from the book 😁😁😎. 4) The Copy Length Grid is only a rough guide, not a precise analyzer

Here’s why: You can’t convert if you don’t know who you’re writing to. You’re trying to talk to everyone. So no one’s listening. Beginner copy is wide. Pros go deep. One reader. One pain. One promise. Not: “Men who want to build muscle.” But: “Skinny 23 years old who’s tired of getting ignored at parties and wants to finally flip the switch.” See the difference? That’s specificity. That’s when the copy starts to cut deep. Because you’re not writing to a market. You’re writing to a moment in someone’s life. A moment where they’re stuck. Tired. Curious. Scared. Desperate for a solution. And you don’t earn their attention with hype. You earn it with understanding. Speak directly to: One person. One emotional state. One outcome they crave. Copy that converts is focused. Copy that tries to reach everyone ends up reaching no one. Write to one. That’s how you relate.