Hey 4D army,
Connor McGregor taught me one of the most useful sales principles I know…
That now helps me close copywriting sales calls like it’s nothing.
And I’m about to share it in this community post.
See…
Back when McGregor was in his prime, beating the sh*t out of people and making a bag💰…
He would always do ONE thing during faceoffs to rile his opponents up.
What was it?
He’d talk a crazy amount of trash and control the “emotional game”.
When Connor started talking sh*t…
His opponents had no option but to say stuff back.
And, if you want to close sales calls on autopilot as a writer…
You should probably copy what Connor McGregor did during his faceoffs.
See…
Sales is an emotional battle.
Your prospect either buys off your confidence,
Or you buy off their doubt and BS.
The reason most copywriters struggle to close calls is because they buy their prospect’s BS.
For example, if the lead says, “Yea, but the price is too high, and I did this before and it didn’t work :( “,
The copywriter usually responds in a way that goes along with the doubt…
Agrees to the BS…and as a result gets them off the call with no payment.
Instead, if you channel your inner McGregor…
You can control the emotional frame.
You maintain confidence, address their objections head-on, and steer the conversation with authority.
When your prospects hit you with some doubt… don’t reply with doubt.
Reply with confidence & enthusiasm.
That way, you’ll control the game and your prospect will have no choice but to transfer that same positive emotion back at you.
Example:
Potential Client: “Yea, but the price is too high, and I did this before and it didn’t work :( “,
You: “Yes! I’m actually SO glad you brought that up. Because the way that I do x is different so you probably haven’t tried it… and I can sometimes lower the price to y if this happens! How does that sound??”
Hope this helps. Lmk what you think in the comments.