Hey 4D army,
As I’m writing this, I literally feel like sh*t.
I have a sore throat that burns with every swallow…
A runny nose that won’t stop dripping…
And a head so clogged and heavy it feels like it’s stuffed with wet cement.
All the sugar from the holidays has caught up to me :(
Anyways, I thought I'd cherish this moment, the day after Christmas…
To give you a tip I learned from reading multiple biographies of Elon Musk.
This tip has made me $2000+ with copywriting.
It’s something simple, but very effective.
So, let’s just start with this quote from the man himself, Mr. Musk:
“You get paid in direct proportion to the difficulty of problems you solve.”
He was 100% right when he said this.
Now, there might be some exceptions to this, like OF girls…😂
But for the most part… the point still stands.
For example, why do heart surgeons get paid so much in the corporate world? (500k/year)
Because they solve a huge problem.
Very few people have the balls to go out there and do their job.
And, how is Elon the richest man on the planet?
Because he solves HUGE problems.
- Elon is focused on saving the environment with electric cars
- He’s working on making travel to Mars possible, in case anything happens to planet Earth
- Musk is solving the California traffic problem with his business, “The Boring Company”
- So, here’s how you can take this and apply it to your copywriting journey:
🎉Instead of positioning yourself as a “dIreCT rEnsPONse coPywrITer” to your prospects... position yourself as a problem solver.
For example:
“Im an email marketer hire me” turns into→ “I can help you save the trouble of having to come up with new email ideas every day, and making sure they convert people into your program… since I’m an email marketer”
You understand?
Hope this helps
CP