What is the 80/20 rule of selling for you Russell or anyone? :)

Welcome, Prime Movers! You are now part of an exclusive community of driven, entrepreneurial minds who are not just aiming for success but are determined to change the world. This is our corner of the internet, a place where your ambitions are understood, your achievements celebrated, and your potential can be unleashed. In this community, you'll find a diverse group of high achievers who, like you, are pushing the boundaries of what's possible. Ready to dive in? Here’s your first mission… Unlock your Next Level by gaining 5 points so you can: - Create Posts - DM Members - Unlock HOURS of Courses Start by introducing yourself to the community below! This isn't the time to sit on the sidelines. It’s time to step up and take action. Here's how to do it: 1. Scroll down to the comment area and type an introduction to yourself. 2. Comment on 3 people's introductions. 3. Like 2 people's comments. Share a little bit about yourself and answer these questions: - Who are you? - What are you trying to sell (NO links or pitches)? - What has stood in your way of success? - Share an interesting, random, or noteworthy fact about yourself. PRO TIP: As you interact, you'll earn additional points which will unlock the ability to Post and DM other members, as well as potentially unlock additional gifts. Share - provide valuable support and climb the leaderboard to prove you are a Prime Mover. Get the FULL WALKTHROUGH of the community & what you can unlock here!

This was from a private training I did with my Inner Circle a few years ago. The video and training never was seen after that by anyone, and I found it this week and thought that it would benefit a lot of you who are struggling to figure out how to design yourself as a character. Stephanie Dove Blake was on the original training, and afterwards dropped her takeaways (which are a pretty amazing summary of the video) - so here you go! ==== SO many incredible golden nuggets in this @Russell Brunson! Thank you! 👏 I thought I’d share my takeaways… 👉 The value of education & info you provide will keep a customer for a few years… but the value a relationship with YOU will keep a customer for LIFE. 👉 The majority of ones expertise is disseminated in the first year of a customer’s entry into your world…you can’t keep dispensing brand NEW info for the rest of your life… train on one thing in many ways. 👉 Business isn’t about core info - it’s about characters. 👉 We’re not in the info business, we’re in the RELATIONSHIP business. 👉 Those who WIN at business realize that: Your business isn’t the products you create — your business is your HERD/TRIBE/PEOPLE. They are the only business ASSET. 👉 Know your market and make sure you have “Message to Market Match” 🤩 Good, Fan-worthy Characters: 😍 - Can’t be boring - Have an origin story - Have a back story (what they did before) - Have parables  - Have experienced miracles - Have “insider” language  - Have a measure of likability  - They do likable things. (This is why comics aren’t about the villains.) - Are good at what they do - Have overcome adversity  - Are emotionally complex - Experience substantial change - Show their flaws - Have a position - Have a philosophy  - Shows courage that others want to emulate - Share their likes/dislikes - Share their failures as well as their failures - Share their beliefs - Share their pathological behaviors  - Share their incompetencies - Share their religion/belief system - Share their significant life events - Share their envy/desire

Here are three psychological principles I use to close deals more effectively: 1. Social Proof – Sharing testimonials or case studies. 2. Reciprocity – Providing free value upfront. 3. Commitment – Getting small “yeses” throughout the call. When combined, these make the pitch feel natural and trust-building. What psychological tricks have worked well for you? Let’s talk about the science of persuasion!

Have you ever thought about how a simple DM can lead to something extraordinary? When done right, DMs aren’t just messages—they’re bridges to powerful connections, collaborations, and opportunities. I’ve seen this firsthand through my journey of hosting 100+ interview podcasts. Many of the amazing guests I’ve featured started with a thoughtful, personalized message. By referencing their work, sharing genuine appreciation, or offering value, those DMs went far beyond just booking interviews—they became the foundation for lasting relationships, meaningful collaborations, and even friendships. Here’s what I’ve learned about crafting DMs that actually work: 1. Research First, Message Second: Find common ground or reference something specific about them. 2. Lead with Value: Offer insights, resources, or opportunities that align with their interests 3. Keep it Conversational: Be authentic and ask thoughtful questions. 4. Respect the Response: Let the relationship evolve naturally without pressure. DMs are not just about reaching out—they’re about creating connections that matter. Whether you're networking, collaborating, or simply building relationships, a well-crafted message can open doors you never imagined. I’d love to hear from you: Have DMs ever led to an unexpected opportunity for you? Hit reply and let me know—I’d love to hear your story!