SOCIAL Proof Party 20 Word Intro Party! Be the CEO of your Career!
1. Introduction (5 min) Goal: Set the stage and establish relevance. - Opening Question: “If someone asked ‘What do you do?’ right now — could you answer it in 20 words or less?” - Reality Check: Most professionals stumble on the simplest, most predictable question. That costs them credibility and opportunity. - Workshop Promise: By the end of this session, you'll have a clear, concise, and compelling introduction that makes people say, “Tell me more.” 2. Mindset Shift: Be the CEO of Your Career (5 min) Goal: Reframe how participants think about introductions and personal branding. - The CEO Mindset: You are the brand, the product, and the spokesperson. - Why It Matters: People buy clarity. Confusion kills deals, interviews, and opportunities. - Your 20-Word Intro: Think of it as your professional “elevator button” — it should open doors, not close them. 3. The Psychology of First Impressions (5 min) Goal: Explain why this matters in hiring, networking, and sales. - The 7-Second Rule: People decide if they want to know more in seconds. - WIIFM Principle (“What’s In It For Me”): Your intro must answer this immediately. - Power of Curiosity: Your goal isn’t to tell them everything — it’s to make them want the next conversation. 4. Anatomy of a 20-Word Power Introduction (10 min) Goal: Teach the structure and give examples. A. Formula to Follow [Who you help] + [Problem you solve] + [Result you create] - Who You Help: Be specific (e.g., “mid-sized companies,” “growth-stage founders,” “senior leaders”) - Problem You Solve: What pain point do you remove or goal do you accelerate? - Result You Create: The outcome they care about most. B. Examples - “I help small businesses align financial, personal, and strategic goals so they scale with less chaos and more profit.” - “I guide executives through high-stakes career transitions so they land roles they love — faster and with higher pay.” C. Common Pitfalls to Avoid - Too vague: “I’m a consultant.” (What kind? For who?) - Too long: Anything that requires a deep breath to say. - Too focused on self: Focus on them — their needs, not your resume.