OpenAI just introduced Businesses in ChatGPT, a beta hub where brands can claim a verified profile, track how often the chatbot mentions them, and set up AI agents for shoppers, which paid ads can now point to. - Profiles are currently free to claim for eligible companies, while agents are live first for U.S. online retailers and digital service firms. - Brands can write their agent’s instructions and add product details, with shoppers opening it from the profile in a labeled chat separate from ChatGPT’s answers. - A dashboard shows how often ChatGPT mentions a brand and drives clicks to its site, plus “discovery topics” that can point to gaps in what the brand shares. - OpenAI first piloted ad-linked agents in September, and brands can now pay to make their agent the landing spot for ads in ChatGPT, with each paid spot labeled.