One of the most important points from last night’s call had nothing to do with tactics or frameworks. It was about understanding your own story deeply enough to actually meet people where they are, rather than where you wish they were. Most people try to build trust by saying the right things, using the right words, or positioning themselves as the expert with all the answers. That approach usually creates distance rather than connection, because trust is not built through performance. Trust is built through recognition. The greatest gift you can give someone today is to feel heard, validated and understood. When someone feels genuinely understood, their guard drops. That only happens when they sense that you have been where they are, not conceptually, but emotionally and practically. I was reminded of this recently when I came across this photo in my camera roll. I had completely forgotten it existed. This was a period when I was sleeping in my car. I couldn't pay my rent. There was no plan, no safety net, and no clear direction. At the time, this was not a story I was telling. It was simply the reality I was living inside. As you move forward in life and business, you naturally compress your past. You skip steps. You smooth over uncertainty. You remember outcomes more clearly than the confusion that came before them. Over time, this creates a gap between you and the people you are trying to help. That gap is what kills trust. Your audience is not looking for someone who has it all figured out. They are looking for someone who understands what it feels like to be unsure, to second-guess themselves, and to keep moving without certainty. That understanding cannot be fabricated. It has to be remembered. This is why I suggested going back through your own history. Your camera roll. Old messages. Old notes. Moments you have mentally filed away as no longer relevant. That is where your real connection points live. Not in the polished version of your journey. But in the parts you stopped revisiting, they became uncomfortable or inconvenient to remember.

My primary business has been high ticket, 1on1 done for you social media services, but recently got back into building my Skool community back up! In about 1 months time, I was able to get 8 sales, primality through calls and a couple via just DMs using the basics structure you laid out for you @Joshua Whitlock (connection, discovery, transition) Before I was just rambling with prospects, often giving away weeks worth of value and not being able to have a clear transition to a paid offer. Tbh, the biggest take away from this experience has been so so simple, yet so necessary for me to learn: 👉 When I try to make money, money comes in 👈 It sounds stupid, but I need to keep remind myself of it. And it's happened before, I think almost 2 years ago, I made I think 15 cohort sales in 2 or so weeks. And it was just 1) try to make money of course, go out and do the thing 2) apply the basic Connection, discovery, and transition framework. Voila, it works, simple as that

Welcome to The Buyer’s Mind! A community for people who want to think deeper, communicate smarter, and master the psychology behind why people buy. This group lives and dies by quality. The only way to maintain that quality is through clear standards that keep the environment sharp, focused, and genuinely valuable for everyone inside. Here’s how this community works 👇 1️⃣ Engagement Is Required (Minimum: 1 Contribution Every 14 Days) This is an engagement-first environment. Not a passive “join and drift” group. To stay active in the community, you must contribute at least once every 14 days in one of the following ways: ✔ Comment meaningfully on a discussion Add insight, perspective, or a real question.(“Nice post” or an emoji doesn’t count.) ✔ Start a thoughtful discussion Ask a question, share an insight, or break down something you’re learning. ✔ Complete a lesson or module Skool tracks this. It counts as engagement. ✔ Share an implementation win or takeaway Show that you’re applying the work. ✔ Engage with call recaps or participate live This also counts. These actions shape the community.They keep the energy alive, the thinking sharp, and the quality high. 2️⃣ What Does NOT Count as Engagement To be clear: - Likes - Emoji reactions - “Thanks” comments - Generic replies - Silent lurking - Logging in without participating These do not count toward your engagement cycle. This community is built on active thinking, not passive consumption. 3️⃣ Inactive Members Will Be Removed If a member has 0 contributions within a 14-day period: 1. They’ll receive a DM reminder to stay active. 2. If there’s no response, they’ll be removed from the community. Nothing personal, it’s about maintaining a high-quality environment for the people who show up. You can always rejoin later when you’re ready to participate. 4️⃣ Bring Value, Not Noise No spam. No shallow posts. No vague advice. No “look at me” content. Share things that: - sharpen thinking - deepen understanding - challenge assumptions - or move conversations forward