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362 contributions to High-Ticket Synthesizer School
The Boolean Rule
There's one mistake that stops almost all beginners from making money online. It's the source of SO MUCH wasted time. And it makes it nearly impossible to build an audience or make money. But luckily it can be solved with one simple trick I call the BOOLEAN RULE. // The biggest mistake beginners make is making VAGUE offers to a VAGUE group of people promising to solve a VAGUE problem. If your offer is vague, it won't resonate with anyone, it won't stand out from competition, and you'll make no progress. Money hates vagueness. // The solution? Make your business BOOLEAN. What does that mean? Well, George Boole was an English mathematician and logician born in 1815. His groundbreaking work, "An Investigation of the Laws of Thought," published in 1854, introduced a new way to express logic. Boole's system used binary variables, which could take on only two values: True or false. No in between. // How does this apply to your online business? All successul online businesses clearly state who their business is for, and what problem they solve. This takes the format: I help _____ to _____. I help __SPECIFIC PERSON__ to __SPECIFIC PROBLEM__. The problem with most beginners, is the PERSON they help and the PROBLEM they solve are vague. They are not BOOLEAN. For example, if you help someone "get in shape". And then you ask 1,000 people "is that person in shape?" some would say "yes" and some would say "no". Which means that the offer is vague. And will be hard to sell. In contrast, if you help someone "lose 20lbs of fat" now there is no debate if that happened or not. It is simply true or false. It is BOOLEAN. Make sense? // By making who you help and what you solve BOOLEAN your offer will resonate significantly more, you will be able to stand out against competition, and money will flow to you far quicker. Money loves specificity. Here's 12 examples to drill it home. // Specific problem: Before: "To beat bad habits" After: "To stop fapping to anime"
New comment 11h ago
The Boolean Rule
0 likes • 1d
@Marisa Pell I'd love to help you with this, as I'm sure others here would, but need more information first. Is the methodology you are teaching something that people already know about? "I teach advanced yoga students how to apply yoga to ___?" If all of your high-ticket folks are struggling with the "same internal problems," how would you classify those problems? Addiction? Loneliness? Zoning out when people talk to them? "I help middle-class empty nesters use *methodology* to make three new friends in ninety days." Etc.
0 likes • 1d
@Rob Ruscher @Hector Acosta III At the same time, while it's measurable what you plan to accomplish, is it clear to them what the benefit is? Your first stab at it gives a decent enough vague understanding, but is there a measurable benefit?
🕊️ | Update Coming Soon | V17.6
New META Coming. (Great Online Game) Achieve escape velocity. ($1,000,000 cash in bank) I will teach it free. (No undedicated people allowed) Prepare.
New comment Jun 14
🕊️ | Update Coming Soon | V17.6
0 likes • Jun 11
I am rededicating myself to this. Can't wait to learn more!
Synthesizer Meetup - NY!
Last week I had a opportunity to meet with @Jamie Barclay & @Mia Cardenas in New York! Their story is unique because they have met in this group and now they are together. It is still crazy to me... There is a chance that without this community that wouldn't have met. This is why I believe in communities as much as I do. You never know what will happen by sending a DM to someone. Even me and @Andrew Kirby met because of this community.
New comment Dec '23
Synthesizer Meetup - NY!
5 likes • Nov '23
So. Freakin'. Awesome!
How Would You Self-Rate Your Synthesizing Knowledge?
On a theoretical level. Please EVERYONE participate (2 seconds), I'm curious to see a map of where the entire group is at. 𝐓𝐋;𝐃𝐑? 𝐉𝐮𝐬𝐭 𝐜𝐥𝐢𝐜𝐤 𝐚𝐧 𝐚𝐧𝐬𝐰𝐞𝐫. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Not re: specifics & technical details per se (𝘦.𝘨. 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭𝘴 𝘭𝘪𝘬𝘦 𝘋𝘔 𝘭𝘪𝘮𝘪𝘵𝘴 𝘰𝘯 𝘐𝘎, 𝘴𝘰𝘧𝘵𝘸𝘢𝘳𝘦 / 𝘦𝘲𝘶𝘪𝘱𝘮𝘦𝘯𝘵 𝘴𝘱𝘦𝘤𝘴), but the 𝐭𝐡𝐞𝐨𝐫𝐞𝐭𝐢𝐜𝐚𝐥 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 & 𝐩𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞𝐬 𝐚𝐭 𝐩𝐥𝐚𝐲 RELATIVELY speaking. It doesn't have to be highly technical, but the insight you think you have RE: Principles Principles Like: - Niching - Packaging - Positioning - Authority - Mindset - Lead acquisition - Sales - Long-term Business Growth - Storytelling - Competition - Strategy - When to hire people for what and how - Various consulting practices & business practices in the industry. - how ALL OF THIS fits together 🗺️📐✏️🛠️ ... stuff like that We've just had a lot of new members over time, and a lot more lurkers than interactions lately... So I want to know where everyone's at to see how everyone can be best served! _____________ Clarifications: - Expert (+) is still meant to include a lot of people who aren't on Andrew Kirby's level, I just don't see a need for a "Top 0.0001%" tier... lol. That's why it's "Expert (+)" - Don't worry about giving an answer that's too good or too bad, people might think I gave myself an inaccurate rating, that's fine, just go with what you actually think. It'll be fine! +++++ Also, feel free to drop your own self-assessed strengths and weaknesses as far as knowledge / study / theory goes as well. That could be a cool thing to see in the comments. 𝗜𝘁 𝘄𝗼𝘂𝗹𝗱 𝗯𝗲 𝗮𝘄𝗲𝘀𝗼𝗺𝗲 𝘁𝗼 𝗴𝗲𝘁 𝗮𝗻 𝗶𝗱𝗲𝗮 𝗼𝗳 𝗼𝘂𝗿 𝗴𝗿𝗼𝘂𝗽'𝘀 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 🧠🙌
25 members have voted
New comment Oct '23
1 like • Oct '23
@Joseph Chandler So very this.
Accountability Call -- Sept 30 / Oct 1
Hi, all. I'd posted earlier that I was hoping to host an accountability call this weekend, but it turns out I won't be able to. I am shooting for next weekend, and if it happens, I'll start posting a couple days in advance with clear instructions on how to connect and what time it will be, etc. If you're interested in a call next weekend, what time works best for you? Plan on the call lasting from an hour to an hour and a half. We'll do what we've been doing; a "mastermind-style" roundtable. Please have camera and microphone on and be a level three or higher in this group. Thanks!
5 members have voted
New comment Oct '23
2 likes • Oct '23
I'll post the link here shortly before the call is to begin.
1 like • Oct '23
I'll open up the meeting in just a few minutes. Here's the link:
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Allan R.
905points to level up
I'm a movie-going, radio announcing, story writing, bass playing, music listening, politics analyzing, book reading, pop culture synthesizing dad.

Active 6h ago
Joined Dec 17, 2021
Seattle, WA, USA
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