No worries @Cameron Walker, get better soon alright!

If we wanna talk outcomes, Jimmy and Cam have made me more money than any coach or coaching programme I've paid for. I've spent over $10kUSD so far on coaching and with Jimmy its only been 1/10th of that but the results have been amazing. I've already quit my job and work full time on my agency and am close to hitting that 10k/pm mark. Jimmy and team have been a huge help on this journey. I highly recommend doing whatever it takes to get them in your life.

If you're building a website for a client and you want it to work for SEO purposes then you'll want to do it right. I just learned how to do this over the last few months and when I launched my site within the first week my client was ranking in the map pack and first page of Google for his industry, the tangible results were that he was getting at least 1 call a day, a month later he's getting 2 with no additional work, just from the initial website alone. Here's what's important in order for the website: Speed -> Relevance -> Authority For the domain name choose a .com or domain that's most relevant for the location your targeting ( Authority + Relevance ) For the hosting, choose the fastest you can possibly afford. Rocket.net is the best, Hostinger, or Sitegrounds are fast and cheaper. I'd recommend building on wordpress as you'll be able to easily achieve speed, and the SEO requirements for relevance and authority. If you've got any more questions let me know.

Few questions first: What niche are you in? What website are you using for inspiration? As for the questions you asked. 1. Max clicks is a good place to start just keep in mind though that any of the bidding strategies could work, its all just dependent on the market and niche. Same with switching, for some markets and niche's just staying on max clicks might be the best strategy. If you can ask to have access or reports back on revenue as this is the most accurate indicator to your ads being successful, Google analytics don't mean much if your clients not getting good leads and making money. 2. Start with a standard ad group. If you've got the funds add a dynamic but for my biggest client they spend $18kUSD/pm on just Google Ads and are just using standard.

Agreed with @Thure Sander if the client is happy that's all the matters. If you're being pressured to lower costs you have to weigh that up against the system breaking completely. The hard part is getting a working system.